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Henkel Iberica (A) and (B), Teaching Note
Martinez-Jerez, F. Asis; Narayanan, V.G.Teaching Note HBS-107078-EService and Operations ManagementTeaching note to (105-023) and (105-024).Starting at €0.00
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Learning the Machine: Anovo Ibérica Introduces AI in Operations (Portuguese Version, Brazil)
Zamora, Javier; Valor Sabatier, Josep; Sastre Boquet, IsaacCase SI-207-PBInformation Technologies, Innovation and Change, Service and Operations ManagementIn 2018, Anovo, a service provider for technology products, began studying the possibility of introducing AI to improve the efficiency of its operations. In 2020, it was already piloting its first implementation - a new automated diagnostics process that employed machine learning (ML) to optimize the company's smartphone repair business. So far, the results of the pilot had been encouraging: aftersales service was a low-margin business, which mad...Starting at €8.20
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Learning the Machine: Anovo Ibérica Introduces AI in Operations
Zamora, Javier; Valor Sabatier, Josep; Sastre Boquet, IsaacCase SI-207-EInformation Technologies, Innovation and Change, Service and Operations ManagementIn 2018, Anovo, a service provider for technology products, began studying the possibility of introducing AI to improve the efficiency of its operations. In 2020, it was already piloting its first implementation - a new automated diagnostics process that employed machine learning (ML) to optimize the company's smartphone repair business. So far, the results of the pilot had been encouraging: aftersales service was a low-margin business, which mad...Starting at €8.20
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SmartPik: Pikolin's Smart Mattress
Zamora, Javier; Tàpies, J.; Costa, Xavier; Vilet, Ana María; Sastre Boquet, IsaacCase SI-214-EInformation Technologies, Innovation and Change, Service and Operations ManagementIn June 2017, Pikolin launched the SmartPik, its first smart mattress. The SmartPik was capable of measuring and analyzing sleep phases to improve sleep quality. The first tests had gone well, but Pikolin didn't know how consumers who for decades had bought conventional mattresses through a very traditional channel would react to a new product which, for the first time in the company's history, incorporated digital elements (hardware and software...Starting at €8.20
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Henkel Iberica (A)
Martinez-Jerez, F. Asis; Narayanan, V.G.; Brem, LisaCase HBS-105023-EService and Operations ManagementIn 2002, Esteban Garriga, customer service director at Henkel Iberica, questions whether Collaborative Planning, Forecasting, and Replenishment (CPFR) would help manage retail promotions and limit their impact on the stock-outs and obsolete inventory. Describes the situation facing Henkel Iberica, the Spanish subsidiary of the German consumer products company Henkel KgaA, with respect to the management of retail promotions. The increasing number ...Starting at €8.20
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Colorscope, Inc. (Abridged)
Narayanan, V.G.Case HBS-113025-EService and Operations ManagementA small company in the graphic design business faces severe price competition. The company must respond by cutting costs and making process improvements.Starting at €8.20
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Colorscope, Inc. (Abridged), Teaching Note
Narayanan, V.G.; Datar, Srikant M.Teaching Note HBS-113108-EService and Operations ManagementTeaching Note for 113025Starting at €0.00
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Artificial Intelligence at Arriaga Asociados: Paralegal or partner
Zamora, Javier; Valor Sabatier, Josep; Calvo, Eduard; Isaac Sastre BoquetCase OIT-23-EInformation Technologies, Innovation and Change, Service and Operations ManagementIn 2023, Jesús María Ruíz de Arriaga, founder and CEO of Arriaga Asociados, was debating with Alejandro López Berraquero, the general manager, and Pedro López, the director of Transformation, about the digital transformation process that the law firm was undergoing. Specifically, Arriaga had just successfully tested an AI model that could read the text of the thousands of judicial notifications that arrived at the firm weekly, and it was time to ...Starting at €8.20
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SmartPik: el colchón inteligente de Pikolin
Zamora, Javier; Tàpies, J.; Costa, Xavier; Vilet, Ana María; Sastre Boquet, IsaacCase SI-214Information Technologies, Innovation and Change, Service and Operations ManagementEn junio de 2017, Pikolin lanzaba el SmartPik, su primer colchón inteligente, capaz de medir y analizar las fases del sueño para mejorar la calidad del descanso. Los primeros test del SmartPik habían sido satisfactorios, pero Pikolin desconocía cuál sería la reacción de un consumidor que, durante décadas, había comprado un colchón convencional a través de un canal muy tradicional y que, por primera vez en la historia de la compañía, incorporaba e...Starting at €8.20
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Industry 4.0: Get Ready for the Next Industrial Revolution
Sachon, Marc; Zamora, Javier; Padilla, ElmarDossier DOS-33-EInformation Technologies, Innovation and Change, Service and Operations ManagementFrom infrastructure changes to emerging business models to cybersecurity, this dossier is your survival guide.Starting at €15.00