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Upwork: Reimagining the Future of Work, Teaching Note
Zhu, Feng; Sun, ShirleyTeaching Note HBS-620099-EStrategyTeaching note for case 616027.Starting at €0.00
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Korea Telecom: Building a GiGAtopia (A) (Spanish version)
Greenstein, Shane; Zhu, Feng; Herman, KerryCase HBS-620S12StrategyKorea Telecom has committed $4billion in investments and R&D to build a GiGAtopia, essentially ushering in the next generation of mobile (5G) and wired infrastructure. CEO Dr. Hwang and his team are considering which areas to prioritize in terms of new products and services in development. The top five sectors identified by KT's team include Internet of Things (including connected cars and smart city/homes), media, health, energy, and security an...Starting at €8.20
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Korea Telecom: Building a GiGAtopia (B) (Spanish version)
Greenstein, Shane; Zhu, Feng; Ma, Susie L.Case HBS-620S13StrategyKorea Telecom has committed $4billion in investments and R&D to build a GiGAtopia, essentially ushering in the next generation of mobile (5G) and wired infrastructure. CEO Dr. Hwang and his team are considering which areas to prioritize in terms of new products and services in development. The top five sectors identified by KT's team include Internet of Things (including connected cars and smart city/homes), media, health, energy, and security an...Starting at €5.74
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Ant Group (D)
Zhu, Feng; Palepu, Krishna G.; Herman, Kerry; Ma, Susie L.Case HBS-621089-EStrategyThe (D) case updates the case series from the time of Ant's planned IPO, and the Chinese government's regulatory shifts.Starting at €5.74
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Upwork: Reimagining the Future of Work
Zhu, Feng; McDonald, Rory; Iansiti, Marco; Smith, AaronCase HBS-616027-EStrategyUpwork, the world's largest freelance talent platform, was the result of a merger between the two leading online freelancing companies in 2014, Elance and oDesk. After the merger, the company operated as Elance-oDesk and continued to manage two online platforms - Elance.com and oDesk.com - independently of one another. However in 2015 the company relaunched as Upwork, with both a new brand and a new platform. The company began to migrate Elance.c...Starting at €8.20
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Korea Telecom: Building a GiGAtopia (A)
Greenstein, Shane; Zhu, Feng; Herman, KerryCase HBS-617014-EStrategyKorea Telecom has committed $4billion in investments and R&D to build a GiGAtopia, essentially ushering in the next generation of mobile (5G) and wired infrastructure. CEO Dr. Hwang and his team are considering which areas to prioritize in terms of new products and services in development. The top five sectors identified by KT's team include Internet of Things (including connected cars and smart city/homes), media, health, energy, and security an...Starting at €8.20
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Korea Telecom: Building a GiGAtopia (A) and (B), Teaching Note
Greenstein, Shane; Zhu, Feng; Herman, Kerry; Ma, Susie L.Teaching Note HBS-620092-EStrategyTeaching note for cases 617014 and 620060.Starting at €0.00
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Korea Telecom: Building a GiGAtopia (B)
Greenstein, Shane; Zhu, Feng; Ma, Susie L.Case HBS-620060-EStrategyKorea Telecom has committed $4billion in investments and R&D to build a GiGAtopia, essentially ushering in the next generation of mobile (5G) and wired infrastructure. CEO Dr. Hwang and his team are considering which areas to prioritize in terms of new products and services in development. The top five sectors identified by KT's team include Internet of Things (including connected cars and smart city/homes), media, health, energy, and security an...Starting at €5.74
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Products to Platforms: Making the Leap
Zhu, Feng; Furr, Nathan R.Article HBS-R1604E-EStrategyFollowing the path of companies such as Apple and Amazon, more and more firms are trying to become not just product purveyors but also platform providers, facilitating direct connections between customers and other groups. Although launching a platform can generate new revenue, success is not automatic. After studying more than 20 companies that have tried to move from products to platforms, the authors point to four practices that can separate w...Starting at €8.20
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Why Some Platforms Thrive and Others Don't
Zhu, Feng; Iansiti, MarcoArticle HBS-R1901J-EStrategyIn the digital economy, scale is no guarantee of continued success. After all, the same factors that help an online platform expand quickly--such as the low cost of adding new customers--work for challengers too. What, then, allows platforms to fight off rivals and grow profits? Their ability to manage five aspects of the networks they're embedded in: (1) Network effects, in which users attract more users; (2) Clustering, or fragmentation into ma...Starting at €8.20