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Stewarding the Soil: An Ontario Farmer’s Quest for Regenerative Agricultural Practices
Wren Montgomery; Pratima Bansal; Melanie Issett; Ken MarkCase IVEY-9B20M013-EEntrepreneurship, StrategyBlake Vince is a fifth-generation farmer who adheres to seemingly unconventional farming techniques. Most farmers in southwestern Ontario use conventional industrial farming methods such as tilling their fields, relying on pesticides and fertilizers, and monocropping (i.e., planting the same crops on the same plot of land year after year). Vince, however, embraces more regenerative agricultural practices (such as no-till farming, wherein the top ...Starting at €8.20
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Maple Leaf Foods (B): Employees
Pratima Bansal; Wren Montgomery; Karen MacMillanCase IVEY-9B20M176-EStrategySupplement to 9B20M174.Starting at €5.74
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Maple Leaf Foods (C): Shareholders
Pratima Bansal; Wren Montgomery; Karen MacMillanCase IVEY-9B20M177-EStrategySupplement to 9B20M174.Starting at €5.74
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Maple Leaf Foods (D): Supply Chain
Pratima Bansal; Wren Montgomery; Karen MacMillanCase IVEY-9B20M178-EStrategySupplement to 9B20M174.Starting at €5.74
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General Instructions (Spanish version)
Larkin, Ian I.; Movius, HallamCase HBS-918S24StrategyV-Cola is a six-party exercise that simulates a negotiation between a boutique advertising agency and a beverage company that is launching a new product. Each of the six parties has different incentives and information, which leads to a complex, realistic simulation about agency issues, misaligned incentives, and the (mis)use of contingent contracts.Starting at €8.20
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Confidential Instructions for Mark Ketting Chief Marketing Officer, Trek Beverages (Spanish version)
Larkin, Ian I.; Movius, HallamCase HBS-918S28StrategyThis is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching note (912042) for full information.Starting at €8.20
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Spotify: Facing the Protestors’ Music
Yan Castaldo; Michael Sawers; Jacob Tawil; Osmaan Dawood; Kyle Punnett; Wren MontgomeryCase IVEY-W26296-EStrategySpotify Technology S.A. (Spotify) was facing significant problems with public relations due to artists’ claims of poor treatment. They had accused Spotify of underpaying artists, obscuring its business practices, and being overly litigious. The objections reached a critical point with a union of creatives, the Union of Musicians and Allied Workers (UMAW), submitting a petition to Spotify and on March 15, 2021, protesting at its global offices. Sp...Starting at €8.20
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V-Cola: Confidential Instructions for Cash Adman Chief Financial Officer, Chikara Advertising
Larkin, Ian I.; Movius, HallamCase HBS-912044-EStrategyThis is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching note (912042) for full information.Starting at €8.20
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V-Cola: Confidential Instructions for Mark Ketting Chief Marketing Officer, Trek Beverages
Larkin, Ian I.; Movius, HallamCase HBS-912047-EStrategyThis is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching note (912042) for full information.Starting at €8.20
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Maple Leaf Foods (A): Consumers
Pratima Bansal; Wren Montgomery; Karen MacMillanCase IVEY-9B20M175-EStrategySupplement to 9B20M174.Starting at €8.20