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General Instructions (Spanish version)
Larkin, Ian I.; Movius, HallamCase HBS-918S24StrategyV-Cola is a six-party exercise that simulates a negotiation between a boutique advertising agency and a beverage company that is launching a new product. Each of the six parties has different incentives and information, which leads to a complex, realistic simulation about agency issues, misaligned incentives, and the (mis)use of contingent contracts.Starting at €8.20
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Confidential Instructions for Mark Ketting Chief Marketing Officer, Trek Beverages (Spanish version)
Larkin, Ian I.; Movius, HallamCase HBS-918S28StrategyThis is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching note (912042) for full information.Starting at €8.20
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Taking Action: Making Innovation Pay
Andrew, James P.; Sirkin, Harold L.; Butman, JohnBook Chapter HBS-2830BC-EStrategyIf you are committed to improving your company's payback from innovation, this chapter provides some specific and practical steps you can take to get started on the journey.Starting at €8.20
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V-Cola: Confidential Instructions for Cash Adman Chief Financial Officer, Chikara Advertising
Larkin, Ian I.; Movius, HallamCase HBS-912044-EStrategyThis is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching note (912042) for full information.Starting at €8.20
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V-Cola: Confidential Instructions for Mark Ketting Chief Marketing Officer, Trek Beverages
Larkin, Ian I.; Movius, HallamCase HBS-912047-EStrategyThis is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching note (912042) for full information.Starting at €8.20
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Confidential Instructions for Cash Adman Chief Financial Officer, Chikara Advertising (Spanish version)
Larkin, Ian I.; Movius, HallamCase HBS-918S25StrategyThis is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching note (912042) for full information.Starting at €8.20
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Confidential Instructions for Cly Entman (Spanish version)
Larkin, Ian I.; Movius, HallamCase HBS-918S26StrategyThis is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching note (912042) for full information.Starting at €8.20
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Confidential Instructions for Connie Sultant "New media" Consultant (Spanish version)
Larkin, Ian I.; Movius, HallamCase HBS-918S27StrategyThis is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching note (912042) for full information.Starting at €8.20
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Confidential Instructions for Price Down Procurement Consultant, Down Consulting (Spanish version)
Larkin, Ian I.; Movius, HallamCase HBS-918S30StrategyThis is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching note (912042) for full information.Starting at €8.20
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Aligning: Fundamental to Achieving Payback
Andrew, James P.; Sirkin, Harold L.; Butman, JohnBook Chapter HBS-2826BC-EStrategyThis chapter focuses on the importance of aligning the various organizational units, disciplines, activities, structures, and processes around driving innovation and creating payback.Starting at €8.20