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¿Hacia dónde va la globalización? Revisa tu estrategia
Ghemawat, Pankaj; Rosenberg, Mike; Reiche, SebastianDossier DOS-35Leadership and People Management, Service and Operations Management, StrategyNo te dejes llevar por corrientes pasajeras. Los consejos de los profesores del IESE te ayudarán a permanecer con los pies en la tierra.Starting at €15.00
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National Cultural Differences and Global Business
Ghemawat, Pankaj; Reiche, SebastianTechnical Note DPON-359-ELeadership and People Management, StrategyThis note discusses the role of national cultural value differences for global business. The persistence of cultural value differences is particularly relevant for large global companies that are exposed to multiple national cultures in their daily operations. This is because it forces companies to adapt their practices and approaches to every culturally distinct context they operate in. While the concepts discussed in this note apply more broadl...Starting at €8.20
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Globalization Backlash: How to Stay Grounded
Ghemawat, Pankaj; Rosenberg, Mike; Reiche, SebastianDossier DOS-35-ELeadership and People Management, Service and Operations Management, StrategyDon’t get carried away by the uncertainty and anger. IESE experts offer practical advice, rooted in reality.Starting at €15.00