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Holly G: Pasarse a la venta online durante la COVID-19
Palencia Herrero, Luis; Soler Vila, Eduardo; Milla, AdolfCase ASN-86Innovation and Change, Leadership and People ManagementEn julio de 2020, después del primer confinamiento debido a la COVID, una cadena de moda femenina formada por nueve tiendas tenía que decidir si lanzar o no un canal de venta online y, lo que es más importante, cómo hacerlo.Starting at €8.20
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Holly G: Going Online During COVID-19
Palencia Herrero, Luis; Soler Vila, Eduardo; Milla, AdolfCase ASN-86-EInnovation and Change, Leadership and People ManagementIn July 2020, and after the first COVID confinement, a women fashion retail chain of 9 stores must to decide whether to launch an online channel or not and, more important, how to implement the change.Starting at €8.20
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Decide how to Act and Think for Yourself
Vázquez-Dodero de Bonifaz, Juan Carlos; Fraguas Solé, Rafael; Palencia Herrero, Luis; Rosenberg, Michael Steven; Stein Martínez, Guido; Weber, Eric ChristopherTechnical Note ASNN-13-EKnowledge and Communication, Leadership and People ManagementThe complexity and discretionality of management decisions make it advisable to abandon preconceived mental schemes, and, using whatever is good about them, generate one's own "viewing apparatus" for non-technical or highly uncertain issues.Starting at €8.20