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Case

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Holly G: Venta online durante la COVID-19

By Palencia, Luis / Soler, Edi / Milla, Adolf

Innovation and Change Leadership and People Management

En julio de 2020, después del primer confinamiento debido a la COVID, una cadena de moda femenina formada por nueve tiendas tenía que decidir si lanzar o no un canal de venta online y, lo que es más importante, cómo hacerlo.

Collection: IESE (España)

Ref: ASN-86

Format: PDF

Number of pages: 7

Publication Date: Jul 16, 2021

Language: Spanish, English, Portuguese Portugal

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Description

Year: 2020

Geographic Setting: España

Industry Setting: Comercio minorista

Learning Objective

El caso puede utilizarse para realizar un diagnóstico financiero y no financiero de una empresa gravemente afectada por la COVID-19 y también para diseñar un plan de acción y decidir cómo implementarlo. Para guiar a la protagonista del caso sobre cómo proceder respecto a su empresa podría emplearse un modelo de gestión del cambio, como el modelo de Kotter.

Holly G: Venta online durante la COVID-19

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Holly G: Venta online durante la COVID-19

What material is included in this case:

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Holly G: Venta online durante la COVID-19

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