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Holly G: Pasarse a la venta online durante la COVID-19

Palencia Herrero, Luis ; Soler Vila, Eduardo ; Milla, Adolf

Innovation and Change, Leadership and People Management

Reference: ASN-86
Year: 2020
Number of pages: 7
Geographic Setting: España
Publication Date: Jul 16, 2021
Source: IESE (España)
Type of Document: Case

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Description

En julio de 2020, después del primer confinamiento debido a la COVID, una cadena de moda femenina formada por nueve tiendas tenía que decidir si lanzar o no un canal de venta online y, lo que es más importante, cómo hacerlo.