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Qué papel deben jugar los usuarios expertos en la innovación
Zenios, StefanosArticle ART-2890Entrepreneurship, Innovation and ChangeEl conocimiento de los profesionales de un ámbito determinado es muy útil para identificar las necesidades de ese mercado y acertar en el desarrollo de nuevas ideas. Pero incorporar a estos usuarios expertos a un equipo directivo no siempre es garantía de éxito. Los hallazgos del autor confirman la relevancia de este tipo de usuarios en el desarrollo de nuevos productos. Además, su artículo explica en qué fases y funciones son más útiles, así com...Starting at €8.20
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Miguel Torres-Chile (A)
Anzizu, J. M.; Martinez, Jon I.Case DG-875-EInnovation and Change, StrategyMiguel Torres Chile is a subsidiary of Bodegas Torres of Spain. This subsidiary was created with the purpose of exporting wines from Chile, satisfying thus the needs of American countries, and specially Latin America. Shortly after, the subsidiary also decided to penetrate the Chilean market and strengthen its position there. However, in March 1982 after two years of operations the company is neither successful in the domestic market nor in the e...Starting at €8.20
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Miguel Torres-Chile (B)
Anzizu, J. M.; Martinez, Jon I.Case DG-876-EInnovation and Change, StrategyHaving successfully overcome the difficulties of the first three years, Miguel Torres-Chile, subsidiary of Bodegas Torres of Spain, finds itself in a period of consolidation of its activities in the national and international markets. At present the company has to tackle the problem of how to keep on growing in a national market with problems derived from the economic crisis, and in which the company may soon reach its limit. It must also study h...Starting at €5.74
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Miguel Torres-Chile (A)
Anzizu, J. M.; Martinez, Jon I.Case DG-875Innovation and Change, StrategyMiguel Torres-Chile es una subsidiaria de Bodegas Torres de España. Fue creada con el objetivo de exportar vinos desde Chile y satisfacer así las necesidades de los países americanos, especialmente de América Latina. Al poco tiempo decidió penetrar también en el mercado chileno y fortalecerse allí. Sin embargo, en marzo de 1982, después de dos años de operaciones, la empresa no tiene éxito ni en el mercado interno ni en el de exportación. Es el m...Starting at €8.20
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Critical Questions When Launching Innovation
Zenios, StefanosArticle ART-2890-EEntrepreneurship, Innovation and ChangeProfessional end-users can provide vital knowledge to help companies identify market needs and develop new products successfully. Yet having professional users on a management team does not always guarantee success. In fact, they can sometimes bog down the innovation process. In this article, the author summarizes his findings on end-user involvement in the innovation process, based on his work at Stanford. From needs-finding to prototype develop...Starting at €8.20