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Silicon Valley Bank: The On-Call Associated Program
Soule, S; Drabkin, DCase SGSB-OB88-EInnovation and ChangeMelissa Stepanis, deal team leader for Silicon Valley Bank’s (SVB) New York tech lending group, had been on maternity leave. When she met with her manager to discuss her anticipated return to work, she was not ready to come back. Not wanting to make commitments that she might not be able to keep, she quit. For Chris Edmonds-Waters, SVB’s head of human resources, Stepanis’s somewhat unexpected departure was concerning. She was the latest exampl...Starting at €8.20
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¿Cómo utilizar el <i>big data</i> para diseñar experiencias?
Margolis, Abby; Káganer, EvgenyArticle ART-2674Information Technologies, Innovation and ChangeDicen los expertos que los datos personales son el petróleo del siglo XXI. Pero por mucho bombo que se dé al big data, los consumidores se quejan de lo poco que cuentan y de lo mal que las empresas utilizan sus datos. La razón es que muchas siguen extrayendo información con el objetivo de racionalizar los procesos de negocio, olvidándose de una pieza esencial del puzle de la economía de los datos: las personas. Este artículo resume los hallazgos ...Starting at €8.20
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Why All Companies Need a Data Experience Designer
Margolis, Abby; Káganer, EvgenyArticle ART-2674-EInformation Technologies, Innovation and ChangePundits have dubbed personal data "the new oil" of the 21st century. Yet for all the hype surrounding big data, people complain they have less meaning and are frustrated with how poorly brands leverage their information. That's because many companies still mine data with the end goal of streamlining business processes, largely neglecting an essential piece in the data economy puzzle: the person. This article summarizes the findings of a global re...Starting at €8.20