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The Internationalization of Metro News: Or How Free Newspapers are Trying to Conquer the World
Vives L.; Valor Sabatier, JosepCase DG-1488-EEntrepreneurship, Innovation and ChangeSince its first launch in Sweden, in 1995, Metro News has developed a global footprint that covers Metro was 67 cities with 45 editions distributed in 17 countries. The concept behind is simple but has proven to be very powerful: a free newspaper distributed through the urban transit system. This case disentangles the critical steps in the process of internationalization of Metro.Starting at €8.20
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¿Cómo utilizar el <i>big data</i> para diseñar experiencias?
Margolis, Abby; Káganer, EvgenyArticle ART-2674Information Technologies, Innovation and ChangeDicen los expertos que los datos personales son el petróleo del siglo XXI. Pero por mucho bombo que se dé al big data, los consumidores se quejan de lo poco que cuentan y de lo mal que las empresas utilizan sus datos. La razón es que muchas siguen extrayendo información con el objetivo de racionalizar los procesos de negocio, olvidándose de una pieza esencial del puzle de la economía de los datos: las personas. Este artículo resume los hallazgos ...Starting at €8.20
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Why All Companies Need a Data Experience Designer
Margolis, Abby; Káganer, EvgenyArticle ART-2674-EInformation Technologies, Innovation and ChangePundits have dubbed personal data "the new oil" of the 21st century. Yet for all the hype surrounding big data, people complain they have less meaning and are frustrated with how poorly brands leverage their information. That's because many companies still mine data with the end goal of streamlining business processes, largely neglecting an essential piece in the data economy puzzle: the person. This article summarizes the findings of a global re...Starting at €8.20