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Qualitative Customer Research
Röthke, Claudia; Gregory, Robert WayneTechnical Note SIN-56-EInformation Technologies, Innovation and Change, Leadership and People ManagementIn order to create products and services that are successful in the market, it is crucial for companies and start-ups to develop empathy and understanding for their (potential) customers' needs, contexts and expectations. This technical note aims to point out the significance and motivation of qualitative research and provides guidance in the iterative and unpredictable research process. Ethnographic research methods like field observations and i...Starting at €8.20
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MCO Insurance - Nota del instructor
Pin Arboledas, José Ramón; Stein, Guido; Cuadrado, MartaTeaching Note DPOT-66Innovation and Change, Leadership and People ManagementEl caso MCO Insurance tiene por objeto analizar la técnica de evaluación 360º desde un doble punto de vista: individual y organizativo. Para el primer objetivo contiene las evaluaciones de diferentes directivos de la empresa y su reacción ante ellas. De nuevo a finales de 2012, se recibió de la casa matriz la instrucción para realizar un nuevo ejercicio de feedback 360º. En esta ocasión, el colectivo que sería evaluado era de nuevo el de subdire...Starting at €0.00
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Introducción a la gestión de personas: Criterios de sentido común
Stein, Guido; Cervantes, Ángel; Cuadrado, MartaTechnical Note DPON-121Innovation and Change, Leadership and People Management, StrategyEsta nota técnica tiene como objetivo introducir al lector en el conjunto de las principales políticas de la gestión de personas en las empresas. No pretende ser exhaustiva, sino clarificadora para los directivos que tienen a su cargo personas, independientemente de su función o área de negocio. No está escrita en primer lugar para los expertos en recursos humanos, aunque quizá les pueda resultar útil este enfoque académico directo, nutrido con l...Starting at €8.20
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MCO Insurance
Rábago, Eduardo; Stein, Guido; Cuadrado, MartaCase DPO-298Innovation and Change, Leadership and People ManagementEl caso MCO Insurance tiene por objetivo analizar la técnica de la evaluación 360° desde un punto de vista doble: el individual y el organizativo. Para el primer objetivo ofrece las evaluaciones de diferentes directivos de la empresa y su reacción ante ellas. Para el segundo, en el caso se incluye un resumen agregado de las competencias estudiadas y su valoración. A finales de 2012 se recibieron de la matriz instrucciones para realizar un nuevo e...Starting at €8.20
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Introduction to Personnel Management: Rules of thumb
Stein, Guido; Cervantes, Ángel; Cuadrado, MartaTechnical Note DPON-121-EInnovation and Change, Leadership and People Management, StrategyThis technical note aims to acquaint readers with the main personnel management policies found in enterprises. It is intended not to be exhaustive but to serve as a reference for managers in charge of their own teams, regardless of their position or department. It was not written specifically for human resources experts, although they too may find this direct academic approach - reinforced by daily practice - rather useful. The line between arbi...Starting at €8.20
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MCO Insurance
Rábago, Eduardo; Stein, Guido; Cuadrado, MartaCase DPO-298-EInnovation and Change, Leadership and People ManagementStarting at €8.20
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Reiner Meinhold in Kölner Bank (A, B, C and D) - Teaching Note
Pin Arboledas, José Ramón; Stein, Guido; Cuadrado, MartaTeaching Note DPOT-69-EInnovation and Change, Knowledge and Communication, Leadership and People ManagementAnalyzing the relationships of influence in complex structures. This case describes Reiner's doubts regarding his relationships with his bosses (Robert, his new boss, and Max, his old boss), with the CEO of Kölner Bank, and with his team. Max wants to take Reiner with him to a new position at the head bank (Deutsche Handels Bank, DHB), but he seems unwilling to take risks to help Reiner make the leap.Starting at €0.00
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Agile Methodologies and Organizational Agility (Portuguese Version, Brazil)
Gregory, Robert Wayne; Röthke, ClaudiaTechnical Note SIN-58-PBInformation Technologies, Innovation and ChangeOrganizations are experiencing a profound shift in the way they need to deliver value to customers. The contexts and conditions under which value offerings are developed and delivered today has changed dramatically over the last one to two decades, where digital technology has converged with traditional products and has become embedded into customers' everyday lives. While classic project management approaches emphasize efficiency and meeting int...Starting at €8.20
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La cultura empresarial en el aterrizaje de un directivo
Ortiz, Alberto; Cuadrado, Marta; Stein, GuidoTechnical Note DPON-125Corporate Governance, Innovation and Change, Leadership and People ManagementEn la actualidad, proliferan los libros para directivos y los artículos de investigación que reflexionan sobre la importancia de la cultura dentro de las compañías; sin embargo, son menos los que ponen el foco en cómo afecta esa cultura al proceso de toma de posesión del cargo de un directivo. La experiencia enseña que intentar cambiar la cultura no es una tarea fácil ni exenta de riesgos y también que, mediante la utilización de las herramientas...Starting at €8.20
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Hypothesis-Driven Experimentation
Röthke, Claudia; Gregory, Robert Wayne; Káganer, EvgenyTechnical Note SIN-57-EInformation Technologies, Innovation and ChangeWhen addressing customer needs through new offerings, it is essential to carry out hypothesis-driven experimentation and develop the kind of products that consumers really want. Often what you think customers want diverges substantially from what customers actually want. This technical note introduces and explains the essentials of hypothesis-driven experimentation, which is predicated on the idea of systematically and iteratively reducing uncert...Starting at €8.20