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EVN in Bulgaria: "East Fantasy" Meets Eastern Reality
Seelos, ChristianCase SM-1565-EEntrepreneurship, Innovation and ChangeThe case reflects on the strategic decisions to implement the growth and internationalization strategy of EVN, an Austrian energy retailer. EVN needed to respond to change competitive dynamics created by the market liberalization enacted by EU law in the 1990s. EVN's management saw a growth opportunity in the Eastern European markets that were underdeveloped but were expected to catch up fast as a result of their admission to the EU. EVN soon fin...Starting at €8.20
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Emprendiendo en la era lean: ¿Por qué nos adentramos en ella
Castelltort, Albert; Roure, JuanTechnical Note EN-20Entrepreneurship, Innovation and ChangeEn esta nota técnica se describe, en primer lugar, el problema al que se han enfrentado los procesos de innovación hasta hoy, seguido de una descripción de cómo el lean startup enfoca el proceso de una forma completamente distinta con el objetivo de acelerar el proceso, así como de reducir riesgos y, sobre todo, la inversión requerida. La nota aborda, además, los principales factores del entorno que han permitido el advenimiento de esta metodolog...Starting at €8.20
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Impulsar la innovación a través de la iniciativa emprendedora en el seno de Chiesi
Castelltort, Albert; Davila, AntonioCase E-193Entrepreneurship, Innovation and ChangeChiesi Farmaceutici desarrolló un nuevo programa para crear una cultura más emprendedora en su división de España. El programa se basaba en los principios de Lean Startup, según los que los empleados debían pasar de una idea seleccionada a desarrollar un negocio. Sin embargo, al final de programa surgieron retos no previstos.Starting at €8.20
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Driving Innovation Through Intrapreneurship at Chiesi
Castelltort, Albert; Davila, AntonioCase E-193-EEntrepreneurship, Innovation and ChangeChiesi Farmacuetici developed a new program to create a more entrepreneurial culture in its Spanish division. The program was based on Lean Startup principles with employees moving from selecting an idea to developing a business. However, at the end of the program, unexpected challenges arose.Starting at €8.20
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EVN in Bulgaria (A) - Teaching Note: "East Fantasy" Meets Eastern Reality
Seelos, ChristianTeaching Note SMT-86-EEntrepreneurship, Innovation and ChangeThe case reflects on the strategic decisions to implement the growth and internationalization strategy of EVN, an Austrian energy retailer. EVN needed to respond to change competitive dynamics created by the market liberalization enacted by EU law in the 1990s. EVN's management saw a growth opportunity in the Eastern European markets that were underdeveloped but were expected to catch up fast as a result of their admission to the EU. EVN soon fin...Starting at €0.00
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Driving Innovation Through Intrapreneurship at Chiesi (Portuguese Version, Brazil)
Castelltort, Albert; Davila, AntonioCase E-193-PBEntrepreneurship, Innovation and ChangeChiesi Farmacuetici developed a new program to create a more entrepreneurial culture in its Spanish division. The program was based on Lean Startup principles with employees moving from selecting an idea to developing a business. However, at the end of the program, unexpected challenges arose.Starting at €8.20