This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Repositioning Snam: How to Redesign the Competitive Position of the EU Leader in Gas Infrastructure
Arcelli, Marco; Maoret, Massimo; Lee, GunheungCase SM-1666-EInnovation and Change, StrategyThe case details the current competitive position of Snam, one of the European market leaders in gas infrastructure. Taking the position of current CEO Marco Alverà, the case allow for a wide strategic discussion of the future position of the company as it faces industry-wide challenges of technological change and decarbonization.Starting at €8.20
-
Microsoft España: Las Grandes Cuentas (B): versión 3.0
Vila, VictorianoCase M-1304Innovation and Change, Leadership and People Management, MarketingEste caso trata de la evolución del programa de grandes cuentas que Microsoft (MS) España comenzó en 2004. Se describen los cambios que se introdujeron en el enfoque inicial con idea de resolver los problemas que surgieron. Como ocurre en cualquier implementación comercial, el ajuste de unos parámetros hace que otros se desajusten.Starting at €5.74