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Snow Brand Milk Products (C): 2009 - Remaining Challenges
Werhane, Patricia H.; Mead, Jenny; Koehn, Daryl; Saito, Akira; Wolfe, ReginaCase DARDEN-E-0349-EBusiness Ethics and Corporate Social ResponsibilityThe turnaround at Snow Brand Milk Products was a real learning experience for all involved. The lessons were many, and while prioritizing them was difficult, it seemed clear that the most significant was the realization that the company existed to serve the consumer and, through that service, the broader society. This brief case outlines the successes that Nobuko Hiwasa pushed Snow Brand management to accomplish, and introduces the challenges tha...Starting at €5.74
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Snow Brand Milk Products (A): Assessing the Possibility for Revitalization
Werhane, Patricia H.; Mead, Jenny; Saito, Akira; Koehn, Daryl; Wolfe, ReginaCase DARDEN-E-0347-EBusiness Ethics and Corporate Social ResponsibilityThis three-case series, set in Japan, explores corporate responsibility and brand rebuilding in the face of a serious crisis. Suitable for MBA, executive education, and undergraduate students, it depicts a consumer advocate's decision-making process as she considers whether to help a company restore its badly tarnished reputation. In spring 2002, leading consumer activist Nobuko Hiwasa was invited to join the Japanese company Snow Brand Milk Prod...Starting at €8.20
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Snow Brand Milk Products (B): Reform and Revitalization Efforts
Werhane, Patricia H.; Mead, Jenny; Koehn, Daryl; Saito, Akira; Wolfe, ReginaCase DARDEN-E-0348-EBusiness Ethics and Corporate Social ResponsibilityThis case outlines the turnaround efforts Snow Brand undertook to address its grave missteps: shifting to a consumer-oriented, integrity-focused management style; providing greater transparency and communication; establishing a corporate ethics committee and a Snow Brands Code of Conduct. In June 2002, after much consideration and reflection on Snow Brand's issues (as outlined in the A case), consumer activist Nobuko Hiwasa joined its new board a...Starting at €5.74
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Amélie Ferrec (C): Dilemas profesionales y éticos en la empresa
Lagos Garcia de la Huerta, Josefina; Chinchilla, NuriaCase DPO-476Business Ethics and Corporate Social Responsibility, Decision Analysis, Leadership and People ManagementEl caso muestra las dificultades que enfrenta una joven ejecutiva al reinsertarse en el mercado laboral después de hacer un MBA. Supers es una empresa familiar de inmigrantes, de gran tamaño y con una importante participación en el mercado de distribución de comestibles, en la que su personal es de baja cualificación técnico-profesional. En su mayor parte compuesta por colaboradores que han aprendido su oficio tras muchos años de trabajo en la e...Starting at €5.74
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Amélie Ferrec (A): Dilemas profesionales y éticos en la empresa
Lagos Garcia de la Huerta, Josefina; Chinchilla, NuriaCase DPO-474Business Ethics and Corporate Social Responsibility, Decision Analysis, Leadership and People ManagementEl caso muestra las dificultades a las que se enfrenta una joven ejecutiva al reinsertarse en el mercado laboral después de hacer cursar un MBA. Supers es una empresa familiar de inmigrantes, de gran tamaño y con una importante participación en el mercado de distribución de comestibles, en la que su personal es de baja cualificación técnico-profesional. La plantilla está integrada, Een su mayor parte, por trabajadores compuesta por colaboradores ...Starting at €8.20
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Amélie Ferrec (B): Dilemas profesionales y éticos en la empresa
Lagos Garcia de la Huerta, Josefina; Chinchilla, NuriaCase DPO-475Business Ethics and Corporate Social Responsibility, Decision Analysis, Leadership and People ManagementEl caso muestra las dificultades que enfrenta una joven ejecutiva al reinsertarse en el mercado laboral después de hacer un MBA. Supers es una empresa familiar de inmigrantes, de gran tamaño y con una importante participación en el mercado de distribución de comestibles, en la que su personal es de baja cualificación técnico-profesional. En su mayor parte compuesta por colaboradores que han aprendido su oficio tras muchos años de trabajo en la e...Starting at €5.74