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Google and Internet Privacy (A)
Harris, Jared D.; Denoncour, Joan; Heffernan, Edward; Koranne, Rahul; Marxen, Jake; Neu, Thomas; Sundaresan, Narayanan; Bowie, Norman E.; Mead, JennyCase DARDEN-E-0344-EBusiness Ethics and Corporate Social ResponsibilityBased on their use of a shared computer and the Internet ads that keep popping up, two co-workers suspect that another co-worker is HIV-positive or has AIDS. Using this story platform, the case explores Internet marketing, especially the powerhouse search engine Google and how it tracks its users’ habits. The history of Google is chronicled, as well as the privacy issues that have mushroomed as the Internet and its technology have developed.Starting at €8.20
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Google and Internet Privacy (B)
Harris, Jared D.; Denoncour, Joan; Heffernan, Edward; Koranne, Rahul; Marxen, Jake; Neu, Thomas; Sundaresan, Narayanan; Bowie, Norman E.; Mead, JennyTechnical Note DARDEN-E-0345-EBusiness Ethics and Corporate Social ResponsibilityThis case begins with the resolution of the A case (disturbed by the office reaction to him, Patton resigns), and then discusses the privacy issues in the situation from a Utilitarian and a Kantian perspective.Starting at €8.20
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High Health Care Premiums in Charlottesville: Who Is to Blame? And What Should Be Done?
Matherne, G. Paul; Goldberg, Rebecca; Feist, J. CoreyCase DARDEN-E-0439-EBusiness Ethics and Corporate Social ResponsibilityWhen Karl Quist, a resident of Charlottesville, Virginia, looks at the rate increases in his unsubsidized, individual-market Affordable Care Act (ACA) health care insurance premiums in November 2017, he realizes that they have nearly tripled from the year before and that he will have to spend over $35,000 during the year in premiums for coverage that will entitle him to a benefit only after he has spent another $14,400 in deductible payments. Ast...Starting at €8.20