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Codes of Business Conduct: Conditions for Success, Preparation and Implementation
Melé, Domènec; González, CésarTechnical Note BEN-126-EBusiness Ethics and Corporate Social ResponsibilityA business code of conduct, sometimes called an ethical business code, is a corporate document which sets out values, standards and rules of how to respond to dilemmas or other situations related to the business where it is considered essential that employees follow guidelines set out by the management. This document examines the case for and against business codes of conduct and offers some recommendations on how they can be drawn up and impleme...Starting at €8.20
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Códigos de conducta empresarial: condiciones de éxito, elaboración e implementación
Melé, Domènec; González, CésarTechnical Note BEN-126Business Ethics and Corporate Social ResponsibilityUn código de conducta empresarial, llamado a veces código ético de empresa, podría definirse como un documento corporativo de la empresa en el que se presentan valores, criterios y normas para una correcta actuación ante dilemas, aspectos o situaciones empresariales en los que se considera especialmente relevante que directivos y empleados sigan unas pautas de actuación aprobadas por la dirección. En esta nota se discuten qué argumentos existen,...Starting at €8.20
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Redes sociales: únete a la conversación
Armelini, Guillermo; Káganer, Evgeny; Soumitra, Dutta; Vaast, Emmanuelle; Vaccaro, Antonino; Villanueva Galobart, JuliánDossier DOS-9Business Ethics and Corporate Social Responsibility, Information Technologies, Marketing, StrategyEmpleados, clientes y competidores ya están hablando en las redes. ¿Qué se puede hacer para no quedarse fuera de juego?Starting at €15.00
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Social Media: Are You in the Conversation?
Armelini, Guillermo; Káganer, Evgeny; Soumitra, Dutta; Vaast, Emmanuelle; Vaccaro, Antonino; Villanueva, JulianDossier DOS-9-EBusiness Ethics and Corporate Social Responsibility, Information Technologies, Marketing, StrategyThese are the issues you need to be discussing - because your customers and competitors are already talking.Starting at €15.00