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Resuelve in 2018: Fintech in Emerging Markets
Foster, George; Makinen, JulieCase SGSB-E657-EDecision AnalysisNo change to abstract.Starting at €8.20
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The WNBA-WNBPA 2020 Collective Bargaining Agreement Negotiations: Betting Big on Women
Foster, George; Melvin, Sheila; Garrido; Kristine RoseCase SGSB-SPM62-EDecision AnalysisOn November 1, 2018, the Women’s National Basketball Players Association (WNBPA) informed the league that it had decided to opt out of the Collective Bargaining Agreement (CBA) that had been signed in 2014 and was scheduled to run through 2021. The opt-out, which was not unexpected, triggered a period of negotiation that was described by WNBPA President Nneka Ogwumike as “incredibly complex.” This case takes students inside this complicated neg...Starting at €8.20
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Mixue: The Asian Tea Industry's Wolf in Sheep's Clothing - Teaching Note
Paul W. Beamish; Julia Hou; Ann KamauTeaching Note IVEY-W34033-EDecision Analysis, MarketingTeaching note for product W34032.Starting at €0.00
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Mixue: The Race to Stay Ahead in the Asian Tea Industry
Paul W. Beamish; Julia Hou; Ann KamauCase IVEY-W34032-EDecision Analysis, MarketingFounded in 2006, Mi Xue Bing Cheng (Mixue) had become widely popular in the Chinese market by June 2021. Mixue achieved very high levels of growth by using a low-price high-volume strategy, a clever marketing campaign, and an unconventional geographic expansion strategy that emphasized secondary markets. However, the domestic market was becoming too saturated. Seeing Mixue gain recognition, new competitors started imitating its business model and...Starting at €8.20