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Aeris Communications
Siegel, Robert; Strabo, JackCase SGSB-E751-EEntrepreneurshipThis case details the challenges faced by Marc Jones as the CEO of Aeris Communications (Aeris), a privately owned software company that provided Internet of Things (IoT) networks and services to automotive, fleet, and health care customers. In the case, Jones leads Aeris through a major industry transformation and considers how best to drive continued innovation and growth while navigating increasingly complicated “coopetition” with customers a...Starting at €8.20
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Phenicoptere: Channel Strategy for International Expansion (Spanish Version)
Aleksandra WasowskaCase IVEY-9B18MS172Entrepreneurship, StrategyPhenicoptere Ltd. (Phenicoptere), founded in 2012 by two female entrepreneurs, was a Polish start-up offering a makeup-removal glove called GLOV. Phenicoptere went global at the very early stage of its development. By 2017, the company was present in 44 cStarting at €8.20
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Phenicoptere: Taking GLOV Global
Aleksandra WasowskaCase IVEY-9B18M168-EEntrepreneurship, StrategyOn September 15, 2014, the chief executive officer and the vice-president of the start-up Phenicoptere Ltd. were heading home to Poland. They were returning from a meeting with Armelle S.A. in Marseille, France about selling their innovative product—a makeup-removal glove called GLOV, in Armelle S.A.’s global retail chain. “Isn’t it exciting?” asked the chief executive officer, how often does such a small firm get a chance to talk to the buyers o...Starting at €8.20
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ExecOnline
Weaver, Graham; Strabo, JackCase SGSB-E765-EEntrepreneurshipThis case follows the formation and early growth of ExecOnline, a provider of leadership development solutions through partnerships with top business schools. Founder Stephen Bailey navigates initial sales and partnerships, key personnel decisions, and fundraising dilemmas as he seeks to improve diversity among corporate leaders using the ExecOnline platform.Starting at €8.20
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Kiana Nelson
Weaver, Graham; Strabo, JackCase SGSB-E757-EEntrepreneurshipThis case details the challenges Kiana Nelson faced at Central Valley Towing, a fictional towing company Nelson acquired. In the case, Nelson must decide whether to overrule a direct report’s decision regarding firing an employee, determine what to do about a talented but abrasive employee, and respond to a top performer who wants a promotion and another top performer who has decided to leave the company.Starting at €8.20
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Phenicoptere: Channel Strategy for International Expansion
Aleksandra WasowskaCase IVEY-9B18M172-EEntrepreneurship, StrategyPhenicoptere Ltd. (Phenicoptere), founded in 2012 by two female entrepreneurs, was a Polish start-up offering a makeup-removal glove called GLOV. Phenicoptere went global at the very early stage of its development. By 2017, the company was present in 44 cStarting at €8.20
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FanGo
Ellis, Jim; Strabo, JackCase SGSB-E743-EEntrepreneurshipThis case details the challenges Collin Wallace faced at FanGo, a mobile ordering technology company that he founded based on technology that he developed as a college student. The case explores critical decisions that Wallace had to make, including in which market to apply his technology, whether to pivot to another market, and whether to sell his company to a strategic acquirer.Starting at €8.20
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LiveRamp in 2020
Siegel, Robert; Strabo, JackCase SGSB-E741-EEntrepreneurshipThe LiveRamp in 2020 case follows the story of Anneka Gupta as she rises from one of LiveRamp’s first product managers to president and head of products and platforms, responsible for overseeing the company’s product, engineering, marketing, and general and administrative functions.Starting at €8.20