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Connecting Taxis and Passengers in South America (Spanish version)
Coles, Peter A.; Edelman, BenjaminCase HBS-915S10EntrepreneurshipSaferTaxi, a taxi booking service in South America must develop its mobilization strategy; that is, it must attract enough passengers and drivers to make its service worthwhile for all. Drivers hesitate to pay for SaferTaxi's smartphones and service unless these will deliver passenger bookings -- and passengers have no reason to sign up unless drivers are available. Meanwhile, regulators question the permissibility of online taxi booking in light...Starting at €8.20
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Avoiding Rocks and Hard Places: Your Gross Margin Model--Developing a Gross Margin Model that Will Generate Competitive Advantage
Mullins, John; Komisar, RandyBook Chapter HBS-5359BC-EEntrepreneurshipThere are five elements of any company's business model that determine whether a business or organization can survive and prosper: revenue, gross margin, operating expenses, working capital, and investment. If revenue is the lifeblood of a company, gross margin is the safety and security that is equally important. Generating adequate gross margins from your revenue ensures that there's money available to pay the rest of your company's costs. If e...Starting at €8.20
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It Takes Money to Make Money: Your Investment Model--Why Raising Less Money Is Better--Seriously!
Mullins, John; Komisar, RandyBook Chapter HBS-5370BC-EEntrepreneurshipFor most people who launch new ventures, it takes some up-front cash to open shop, and getting that cash is rarely easy. Investors worry about risk. Will the new venture make it in spite of the long odds? What is the potential return on their investment? As an entrepreneur, you are trying to figure out how to get started with as little investment as possible. Developing an investment model is a real challenge for most new ventures. But some compa...Starting at €8.20
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Getting from Plan A to Plan B and Beyond--Building a Better Business Model
Mullins, John; Komisar, RandyBook Chapter HBS-5357BC-EEntrepreneurshipEvery aspiring entrepreneur has a Plan A. And virtually everyone believes that their Plan A will work. Unfortunately, they are usually wrong. But what separates entrepreneurs who succeed from those who don't is what they do when their first plan fails. Getting from Plan A to Plan B and beyond requires the development of a business model that really works. In this chapter, the authors describe why your Plan A--yes, yours--probably won't work, intr...Starting at €8.20
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Cork'd: Building a Social Network for Wine Lovers
Coles, Peter A.Case HBS-911026-EEntrepreneurshipLindsay Ronga and Gary Vaynerchuk are launching Cork'd, an online social network for wine lovers. Despite Gary's status as a celebrity wine connoisseur, the team faces a significant challenge: several other wine social networks are well established and already have large user bases. How can Cork'd gain traction in this crowded space?Starting at €8.20
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Killing Craigslist: Entrepreneurship in the Online Apartment Rental Market
Coles, Peter A.; Gans, Joshua; Yu, Wei-YuanCase HBS-912009-EEntrepreneurshipJon Pastor and Lawrence Zhou were inspired by the same problem: the Internet was surprisingly unhelpful in the hunt for an apartment. The online apartment rental market was fragmented, opaque, and wrought with misinformation. The leader in this space was the website Craigslist, which was the most highly trafficked classifieds site in the world and the tenth most visited site in the United States despite introducing almost no innovations in its 15...Starting at €8.20
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SaferTaxi: Connecting Taxis and Passengers in South America
Coles, Peter A.; Edelman, BenjaminCase HBS-913041-EEntrepreneurshipSaferTaxi, a taxi booking service in South America must develop its mobilization strategy; that is, it must attract enough passengers and drivers to make its service worthwhile for all. Drivers hesitate to pay for SaferTaxi's smartphones and service unless these will deliver passenger bookings -- and passengers have no reason to sign up unless drivers are available. Meanwhile, regulators question the permissibility of online taxi booking in light...Starting at €8.20
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Trimming the Fat: Your Operating Model--Learn from Competitors to Rethink Your Operating Costs
Mullins, John; Komisar, RandyBook Chapter HBS-5358BC-EEntrepreneurshipOperating costs are not glamorous. They are "below the line," and often get less attention than they deserve. But operating expenses, if not kept in check, can bankrupt a company. In this chapter the authors demonstrate how learning from your competitors can help you build an operating model that is central to the success of your business. They profile three exemplars: Ryanair, Oberoi Hotels, and ZoomSystems. This chapter was originally published...Starting at €8.20
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Air, Food, and Water: Your Revenue Model--Developing a Revenue Model that Paying Customers Will Support
Mullins, John; Komisar, RandyBook Chapter HBS-5360BC-EEntrepreneurshipThere are five elements of any company's business model that determine whether a business or organization can survive and prosper: revenue, gross margin, operating expenses, working capital, and investment. Revenue is to any business--and to most other organizations, too--as air, food, and water are to mankind--it is fundamental to survival. Without revenue, a business is as lifeless as a plant without water. This chapter examines six questions t...Starting at €8.20
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Guiding Your Flight Progress: The Power of Dashboards--Building a Better Business Model Through Trial and Error
Mullins, John; Komisar, RandyBook Chapter HBS-5361BC-EEntrepreneurshipAs entrepreneurs, many of our assumptions and initial plans are shaped by the examples of companies and business models that came before. But what happens when these analogs reach the limit of what they can tell us? A leap of faith is required, driven by a burning question that cannot be answered without some real-world data. Once hypotheses have been formed, we need to test them as quickly and cheaply as possible to measure the results of our ri...Starting at €8.20