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Connecting Taxis and Passengers in South America (Spanish version)
Coles, Peter A.; Edelman, BenjaminCase HBS-915S10EntrepreneurshipSaferTaxi, a taxi booking service in South America must develop its mobilization strategy; that is, it must attract enough passengers and drivers to make its service worthwhile for all. Drivers hesitate to pay for SaferTaxi's smartphones and service unless these will deliver passenger bookings -- and passengers have no reason to sign up unless drivers are available. Meanwhile, regulators question the permissibility of online taxi booking in light...Starting at €8.20
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Knight the King: The Founding of Nike
Wasserman, Noam; Anderson, KyleCase HBS-810077-EEntrepreneurshipIt had taken Phil Knight sixteen long years to build Nike into the number one athletic-shoe company in the country. When Knight had first conceived of the company for an MBA class project, Adidas had had more than 80% market share, but Knight's marketing approach had revolutionized the industry, his company had developed several ground-breaking shoe technologies, and Nike's brand had become one of the most recognizable in the world. In 1980, the ...Starting at €8.20
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A "Rich-vs.-King" Approach to Term Sheet Negotiations
Wasserman, Noam; Nazeeri, Furqan; Anderson, KyleCase HBS-810119-EEntrepreneurshipThis note offers a new approach to Venture Capital term-sheet negotiations, with actionable steps based on insights from Prof. Wasserman's "Rich-vs.-King" approach to founder decisions. A core thesis of this note is that trying to negotiate all terms in a term sheet will be less effective than focusing on the terms that are most important to the specific entrepreneur in question, taking into account the entrepreneur's goals and motivations in fou...Starting at €8.20
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Strengths Become Weaknesses: Cognitive Biases in Founder Decision-Making
Wasserman, Noam; Anderson, KyleCase HBS-811068-EEntrepreneurshipThis note combines vignettes and scholarly research to outline the cognitive biases and decision-making strategies that influence key decisions in the founding process. It is argued that the same biases which provide early benefits can later prove to be a weakness for the startup, and that founders must learn to identify their biases and work to balance them out with sound advice and dispassionate analysis.Starting at €8.20
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Cork'd: Building a Social Network for Wine Lovers
Coles, Peter A.Case HBS-911026-EEntrepreneurshipLindsay Ronga and Gary Vaynerchuk are launching Cork'd, an online social network for wine lovers. Despite Gary's status as a celebrity wine connoisseur, the team faces a significant challenge: several other wine social networks are well established and already have large user bases. How can Cork'd gain traction in this crowded space?Starting at €8.20
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Killing Craigslist: Entrepreneurship in the Online Apartment Rental Market
Coles, Peter A.; Gans, Joshua; Yu, Wei-YuanCase HBS-912009-EEntrepreneurshipJon Pastor and Lawrence Zhou were inspired by the same problem: the Internet was surprisingly unhelpful in the hunt for an apartment. The online apartment rental market was fragmented, opaque, and wrought with misinformation. The leader in this space was the website Craigslist, which was the most highly trafficked classifieds site in the world and the tenth most visited site in the United States despite introducing almost no innovations in its 15...Starting at €8.20
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SaferTaxi: Connecting Taxis and Passengers in South America
Coles, Peter A.; Edelman, BenjaminCase HBS-913041-EEntrepreneurshipSaferTaxi, a taxi booking service in South America must develop its mobilization strategy; that is, it must attract enough passengers and drivers to make its service worthwhile for all. Drivers hesitate to pay for SaferTaxi's smartphones and service unless these will deliver passenger bookings -- and passengers have no reason to sign up unless drivers are available. Meanwhile, regulators question the permissibility of online taxi booking in light...Starting at €8.20
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Term Sheet Negotiations: A "Rich-vs.-King" Approach
Wasserman, Noam; Anderson, Kyle; Nazeeri, FurqanCase HBS-812028-EEntrepreneurshipTo give students and entrepreneurs a framework to guide their term-sheet negotiations with Venture Capitalists.Starting at €8.20
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Mobilizing Networked Businesses
Coles, Peter A.; Edelman, BenjaminCase HBS-911048-EEntrepreneurshipThis module note presents six strategies for mobilizing networked businesses.Starting at €8.20
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SaferTaxi: Connecting Taxis and Passengers in South America, Teaching Note
Coles, Peter A.; Edelman, BenjaminTeaching Note HBS-913063-EEntrepreneurshipTeaching Note for 913041.Starting at €0.00