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Going Public (Spanish version)
Sahlman, William A.; Katz, Laurence E.Case HBS-816S03EntrepreneurshipAmazon.com, an early pioneer in electronic commerce, prepares its initial public offering in the face of turbulent market conditions. Joy Covey, Amazon.com's CFO and the case protagonist, discusses the risks and opportunities of going public and the nature of electronic commerce business models in comparison to traditional land-based retail models. This case presents an opportunity to discuss the public offering process and the inter-relationship...Starting at €8.20