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Axel Springer in 2016: From Transformation to Acceleration
Burgelman, R; Siegel, R; Kissick, RCase SGSB-E610-EEntrepreneurshipAs of 2016, Mathias Döpfner, chief executive officer (CEO) of Axel Springer SE, had successfully transitioned the German publishing house through a major digital transformation in the world of journalism. Given the massive disruption that had occurred over the previous two decades with how people consumed news, this was no small feat. During this time, many newspapers, magazines, and journals failed to keep up with the rapidly changing industry...Starting at €8.20
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Axel Springer in 2014: Strategic Leadership of the Digital Media Transformation - Teaching Note
Burgelman, R; Siegel, R; Luther, JTeaching Note SGSB-E522TN-EEntrepreneurshipIn 2013, Mathias Döpfner, CEO of the publishing house Axel Springer SE, a premier source of content in Germany, with its popular newspapers and magazines such as Bild and Die Welt, was evaluating the progress of his company’s digital transformation. The advent of the digital revolution at the end of the twentieth century had caused an appreciable shift in the publishing industry. Traditional print media players were confronted with major techno...Starting at €0.00
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SurveyMonkey in 2014
Burgelman, R; Siegel, R; Rosenthal, SCase SGSB-E524-EEntrepreneurshipThe SurveyMonkey case portrays the evolution of the company from its founding in 1999 through to 2014. SurveyMonkey was launched by Ryan Finley, a young computer science graduate from the University of Wisconsin-Madison, to address the dearth of easy-to-use, affordable online survey tools on the market. In 2009, Finley sold the company to Spectrum Equity and Bain Capital Ventures, having recognized the need for a partner to help the company ach...Starting at €8.20
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SurveyMonkey in 2014 - Teaching Note
Burgelman, R; Siegel, R; Rosenthal, STeaching Note SGSB-E524TN-EEntrepreneurshipThe SurveyMonkey case portrays the evolution of the company from its founding in 1999 through to 2014. SurveyMonkey was launched by Ryan Finley, a young computer science graduate from the University of Wisconsin-Madison, to address the dearth of easy-to-use, affordable online survey tools on the market. In 2009, Finley sold the company to Spectrum Equity and Bain Capital Ventures, having recognized the need for a partner to help the company ach...Starting at €0.00
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Minted in 2014: Scaling and Scoping a Crowdsourcing Design Business
Burgelman, R; Siegel, R; Kuyel, SCase SGSB-E530-EEntrepreneurshipMariam Naficy (Minted CEO) and Melissa Kim (Minted COO) have grown the company to become a leader in the online printed cards, independent design and art market segments. As the business has continued to scale they wrestle with simultaneously growing their existing business while also looking at expanding into new markets, all the while keeping their existing customer base engaged. The case highlights the difficult decisions management faces in d...Starting at €8.20
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Seis reflexiones para impulsar el crecimiento rentable
Ener, HakanArticle ART-2642Entrepreneurship, Innovation and ChangeAhora que la recesión toca a su fin, los líderes empresariales deberían centrarse en buscar fórmulas que permitan aumentar los ingresos y generar valor otra vez. Además de una estrategia de crecimiento rentable, el emprendimiento corporativo --la creación de nuevos negocios en el seno de empresas establecidas-- ofrece una alternativa atractiva a las estrategias de crecimiento inorgánico basadas en las adquisiciones. El autor, que ha colaborado co...Starting at €8.20
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BabySupplies: el conflicto entre una empresaria y sus inversores (C)
Ener, HakanCase E-183Business Ethics and Corporate Social Responsibility, EntrepreneurshipEl periodo de calma que se produce tras el nombramiento del nuevo CEO llega a su fin cuando FineWorks Venture Capital se entera de que Liz, la fundadora de Baby Supplies, ha creado por su cuenta una empresa del mismo sector. ¿Cómo debe reaccionar FineWorks ante esta noticia?Starting at €5.74
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Transformation at Aircraft Corporation Division
Ener, HakanCase E-184-EEntrepreneurship, Innovation and ChangeAircraft Corporation Division produced military aircraft in Western Europe. It was experiencing an especially challenging year in 2009. In addition to the worldwide financial crisis, the Division was dealing with massive uncertainty related to launching its new flagship aircraft, which was behind schedule and above cost targets. In this difficult context, Aircraft Corporation's Board of Directors had set goals to increase overall revenues, as wel...Starting at €8.20
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Transformation at Aircraft Corporation Division - Teaching Note
Ener, HakanTeaching Note ET-31-EEntrepreneurship, Innovation and Change"Transformation at Aircraft Corporation Division" (E 184 E) is a case study intended to facilitate classroom discussion about business education. It deals with the managerial challenge of formulating an action plan aimed at transforming a large established company's performance and competitiveness. The CEO of Aircraft Corporation Division experienced this challenge soon after his appointment in 2009, which was a challenging year for the company, ...Starting at €0.00
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BabySupplies: Entrepreneur-Investor Conflict (A, B and C) - Teaching Note
Ener, HakanTeaching Note ET-32-EBusiness Ethics and Corporate Social Responsibility, Corporate Governance, EntrepreneurshipThis teaching note provides the instructor with a plan to teach parts A, B, and C of the case study "BabySupplies: Entrepreneur-Investor Conflict" (E-179-E, E-180-E and E-183-E).Starting at €0.00