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Vivace Logística S.A. (II): Preparing Orders a la Carte
Fité, Rosa María; Nueno, PedroCase E-95-EEntrepreneurship, Service and Operations ManagementTwo businessmen found a logistics company with innovative services that allow them to offer their clients added value. The company grows fast, obliging them to take on new investments more quickly than they had foreseen, in order to absorb the growing demand. Despite not having funds available, the businessmen are able to pull it off.Starting at €8.20
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Mormedi S.A.
Fité, Rosa María; Nueno, PedroCase E-74-EEntrepreneurshipIn June 2004, Mormedi, a Spanish company modeled on the northern European design studios, was back in profit thanks to its aggressive pricing policy in Spain, although it had also directed its commercial plan towards the international market, which paid up to 50% more for design services. The company's priorities were to get more business, and develop a higher profile. It was earning more than they had the year before, but its margins were too lo...Starting at €8.20
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Käthe Kruse: An all-inclusive brand for kids
Fité, Rosa María; Nueno, PedroCase E-60-EEntrepreneurshipIn 1989 two entrepreneurs acquired Käthe Kruse GmbH, a company best known for its collectible dolls. Their concern was how to create the maximum possible value for the company. Since then they had grown the company by focusing more on play dolls and gradually introducing new product lines. As of 2003 Käthe Kruse sold almost 2000 references. All the products conformed to the original Käthe Kruse philosophy, which was used to differentiate the comp...Starting at €8.20
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Olivia Baker Reacts to Geroge
Ruizalba, José Luis; Chinchilla, Nuria; Las Heras, MireiaCase DPO-252-EBusiness Ethics and Corporate Social Responsibility, Entrepreneurship, Leadership and People ManagementOlivia Baker and her team expand the business group with new initiatives. However, the evolution of the business gives rise to obstacles and tensions between her and the people in her trusted inner circle, such as George Foster. This makes her wonder whether to continue as usual or to change her strategy.Starting at €8.20
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Nuevecitas.com
Fité, Rosa María; Nueno, PedroCase E-75-EEntrepreneurship, Information Technologies, MarketingIn September 2004 Enrique Quemada and Juan Luis Somolinos had agreed to discuss the future of Nuevecitas, which had closed its first year's trading with more than 5,000 clients and profits of ?9,875. Nuevecitas used the Internet to sell golf balls recovered from lakes and other golfing articles. The young business had achieved renown right from the start due to its innovative marketing campaigns and low prices, and had become the largest European...Starting at €8.20
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Olivia Baker recibe un e-mail
Ruizalba, José Luis; Las Heras, Mireia; Chinchilla, NuriaCase DPO-251Entrepreneurship, Leadership and People ManagementOlivia sigue con sus planes de expansión, pero sin tener demasiado en cuenta a uno de los miembros de su equipo, George Foster, que fue el que la ayudó en sus inicios. Olivia ha personalizado demasiado su empresa, de forma que no delega y concentra en ella todo el poder, con las debidas consecuencias y sin dar protagonismo al resto del equipo.Starting at €8.20
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Ana Llopis (B): una carrera hacia la cima
Jiménez, Esther; Chinchilla, NuriaCase DPO-357Corporate Governance, Entrepreneurship, StrategyAna Llopis, a lo largo de los años, va tomando decisiones en diferentes momentos de su trayectoria profesional y personal. Su buen hacer y sus buenas relaciones con los headhunters la ayudan a abrir puertas hasta llegar a la presidencia del Consejo de DIA.Starting at €5.74
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Ana Llopis (C): A Race to the Top
Jiménez, Esther; Chinchilla, NuriaCase DPO-358-ECorporate Governance, Entrepreneurship, StrategyOver the years, Ana Llopis has made decisions at different points in her professional career and personal life. Her good work and her good relationships with headhunters have helped her to open doors to become chairwoman of the Board at Dia.Starting at €5.74
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Ana Llopis (A): A Race to the Top
Jiménez, Esther; Chinchilla, NuriaCase DPO-356-ECorporate Governance, Entrepreneurship, Leadership and People ManagementOver the years, Ana Llopis has made decisions at different points in her professional career and personal life. Her good work and her good relationships with headhunters have helped her to open doors to become chairwoman of the Board at Dia.Starting at €8.20
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Fiat Auto 2003: Una nueva oportunidad
Díaz, Juan José; Fité, Rosa María; Nueno, PedroCase E-61EntrepreneurshipFiat Auto había estado operando con pérdidas durante varios años. En 2002, sus pérdidas se incrementaron un 150%. La crisis se inició en los años 1990-1999, cuando la compañía centró sus esfuerzos en desarrollar productos tradicionales que se vendían bien en Italia y mercados emergentes. Entretanto, se le había pasado la oportunidad de liderar nuevos segmentos como el de los monovolúmenes, los utilitarios deportivos y los "coches de ciudad". En 1...Starting at €8.20