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Glassdoor: The Fundraising Journey (A)
Siegel, Robert; Orleans, AmadeusCase SGSB-E673A-EEntrepreneurshipFrom his time as a young engineer at Microsoft in 1993, to the challenge of building Glassdoor from the ground up until it reached a valuation of over $1 billion, in 2018, Robert Hohman had come a long way. Now, from his spacious office with a picturesque view of Richardson Bay in Mill Valley, California, Hohman confronted one of the most important decisions of his life. Glassdoor, the company he cofounded in 2007 with Rich Barton and Tim Besse,...Starting at €8.20
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dpms. - The Price of Earned Media
Julia Cutt; Mary WeilCase IVEY-9B14A038-EEntrepreneurship, MarketingIn April 2014, the co-founder of lifestyle brand dpms., situated in London, Ontario, has a dilemma. Started as an opportunity to showcase her partner’s graphic designs, dpms. first produced silk-screened t-shirts, then branched into jewelry and other locally produced products as the company succeeded. They maintain a booth at a weekly farmers’ and artisans’ market and travel to other festivals around the province but rely mainly on word-of-mouth ...Starting at €8.20
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Earthwear Face & Body: Communicating Corporate Culture (A)
Mary Weil; Julia CuttCase IVEY-9B14C045-EEntrepreneurship, Leadership and People ManagementBy the spring of 2014, the founder of EarthWear Face & Body is in desperate need of part-time employees to help run her successful skin care retail business, which she runs out of her home in North Battleford, Saskatchewan. After eight years of hard work, she has turned her part-time hobby making all-natural skin care products into a thriving business. She sells her products online, through retail stores, at craft and trade shows and at the Saska...Starting at €8.20
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Earls Restaurants Ltd.: The Importance of a Communication Plan
Mary Weil; Ramasastry ChandrasekharCase IVEY-9B16C052-EEntrepreneurship, Leadership and People ManagementEarls Restaurants, Ltd., a Canadian restaurant chain headquartered in Vancouver, was facing a communications crisis in April 2016, when it changed its sourcing policy with regard to beef. In a bid to appeal to millennial consumers, who were conscious of animal welfare standards, it decided to source beef from a U.S. farm that had its beef independently certified as humane. This cut out the restaurant’s traditional supply sources among Canadian ra...Starting at €8.20
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FINDMINE: Looking for a Break
Chess, Robert; Orleans, AmadeusCase SGSB-E672-EEntrepreneurshipFrom quitting a stable post-MBA job and starting FINDMINE, a start-up in the retail technology space, to finally negotiating venture capital investment offers, Michelle Bacharach—and FINDMINE—had come a long way. Two years of uncertainty with virtually no outside capital raised, a pivot from B2C to B2B, two accelerator programs, and numerous meetings with potential investors and customers had made her an entrepreneur who was comfortable with dif...Starting at €8.20
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Glassdoor: The Fundraising Journey (B)
Siegel, Robert; Orleans, AmadeusCase SGSB-E673B-EEntrepreneurshipFrom his time as a young engineer at Microsoft in 1993, to the challenge of building Glassdoor from the ground up until it reached a valuation of over $1 billion, in 2018, Robert Hohman had come a long way. Now, from his spacious office with a picturesque view of Richardson Bay in Mill Valley, California, Hohman confronted one of the most important decisions of his life. Glassdoor, the company he cofounded in 2007 with Rich Barton and Tim Besse,...Starting at €5.74
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Earthwear Face & Body: Communicating Corporate Culture (B)
Mary Weil; Julia CuttCase IVEY-9B14C046-EEntrepreneurship, Leadership and People ManagementSupplement to 9B14C045.Starting at €5.74
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NewView Capital: Portfolio Acquisitions and Operational Support
Beyer, Anne; Siegel, Robert; Orleans, AmadeusCase SGSB-E793-EEntrepreneurshipIn 2018, renowned venture capital firm New Enterprise Associates (NEA) faced challenges related to the rapid multiplication of its funds and growth of its portfolio. Ravi Viswanathan, then a General Partner and the Chief Operating Officer of the firm, identified an opportunity to start a new venture firm to acquire a subset of NEA’s portfolio companies through a secondary stock transaction. The strategy seemed beneficial for NEA, its Limited Part...Starting at €8.20
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AB InBev: Brewing an Innovation Strategy
Siegel, Robert, E.; Orleans, AmadeusCase SGSB-E643-EEntrepreneurshipAB InBev, the world’s largest beer company, faced serious challenges in 2017. First, large food and beverage companies were under-pressure due to shifting consumer preferences towards healthier products and increasing price pressure from retailers. The beer category, in particular, showed signs of stagnation in developed markets, such as the United States and Europe. Moreover, several major trends - e.g. localization of consumption and rise of cr...Starting at €8.20
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Stride: The Early Sales Decisions
Speiser, Michael; Orleans, AmadeusCase SGSB-E647-EEntrepreneurshipStride was founded in April 2016 and offered a software that gathered data from disparate sources and organized such data in one platform with a simple interface, with the goal of enabling marketing teams to more easily develop and launch personalized marketing campaigns. Elise Bergeron, the start-up’s cofounder and Chief Operating Officer, had been confronted with multiple difficult decisions since the early days of the company. Some of the most...Starting at €8.20