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NKT Photonics A/S: Doing Business at the Technological Frontiers
Torben Pedersen; Githa KurdahlCase IVEY-9B16M055-EEntrepreneurship, StrategyTo improve its profitability, NKT Photonics A/S (NKT), a small Danish company operating in the global photonics industry, was getting ready to undertake the commercialization process of its highly advanced optical fibre technology. NKT’s chief executive officer (CEO) was considering two options for accomplishing this goal: (1) establishing strategic partnerships with system integrators in order to gain access to commercial customers, or (2) repos...Starting at €8.20
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Nokia: From In-house to Joint R&D
Marcus Moller Larsen; Torben PedersenCase IVEY-9B11M114-EEntrepreneurship, Service and Operations Management, StrategyThis case describes the organizational and strategic challenges of outsourcing research and development (R&D) activities from Denmark to China. Nokia Denmark was founded in 1996 as a subsidiary of the Nokia Corporation and contained the largest Nokia R&D unit, concentrating on the development of mobile phones, outside Finland. In 2007, Nokia Denmark received instructions from corporate headquarters to drastically increase the number of mobile pho...Starting at €8.20
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Vestas Wind Systems A/S - Exploiting Global R&D Synergies
Torben Pedersen; Marcus Moller LarsenCase IVEY-9B09M079-EEntrepreneurship, Service and Operations Management, StrategyWith a change in management in 2005 came a radical reorganization and the announcement of several new strategic initiatives. Among the initiatives was the establishment of the Vestas Technology research and development (R&D) business unit with an aim of achieving global leadership in all core technology areas and, consequently, strengthening the core competence for the company. By 2008, Vestas had succeeded in setting up a global R&D network with...Starting at €8.20
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Findasense (A and B) - Teaching Note: Scaling Up Meaningful CX
Pinheiro Saurin, Lucas; Prats, Mª JuliaTeaching Note ET-59-EEntrepreneurship, MarketingGlobal digital and omnichannel customer experience company headquartered in Spain with revenues of 17.4 million euros. An ever-expanding company for the previous 15 years built upon the basis of a self-management culture faces challenges to scale up: entry into the US market, diversification of clients, unification of the value proposition, long term loyalty of employees.Starting at €0.00
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PERSEO (B): Iberdrola's Corporate Entrepreneurship Quest
Pinheiro Saurin, Lucas; Prats, Mª JuliaCase E-230-EEntrepreneurship, Innovation and ChangeIberdrola, a global utility company (4th market cap in the world) headquartered in Spain with revenues of 39.1 billion EUR, created in 2007 an innovation vehicle, PERSEO, to invest with majority stakes in start-ups working with renewable energy. In 2012, PERSEO pivoted to a corporate venture capital approach. In 2017, they added pilots and challenges to its ecosystem. In 2021, PERSEO had two unicorn exits. In 2022, PERSEO started a venture builde...Starting at €5.74
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Ribe Maskinfabrik A/S - Developing New Business Areas
Bo Bernhard Nielsen; Torben Pedersen; Jacob PyndtCase IVEY-9B09M012-EEntrepreneurship, StrategyRibe Maskinfabrik A/S (RM) had, during the last 15 years, developed from a simple machine works operating out of Southern Jutland (Denmark) to the modern and globalized RM Group consisting of three distinct business units. This change had developed gradually as its outsourcing activities became increasingly important during the last years. In the beginning, outsourcing activities developed in an ad-hoc and reactive manner. However, RM gained impo...Starting at €8.20
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PERSEO (B): Iberdrola: la búsqueda del emprendimiento corporativo
Pinheiro Saurin, Lucas; Prats, Mª JuliaCase E-230Entrepreneurship, Innovation and ChangeEn 2007, Iberdrola, una empresa de servicios públicos global (cuarta capitalización de mercado en el mundo) con sede en España con ingresos de 39.100 millones de euros, creó un vehículo de innovación, PERSEO, para invertir participaciones mayoritarias en nuevas empresas que trabajan con energías renovables. En 2012, PERSEO giró hacia un enfoque de capital de riesgo corporativo (CVC). En 2017, la empresa agregó pilotos y desafíos a su ecosistema. ...Starting at €5.74
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PERSEO (A): Iberdrola: la búsqueda del emprendimiento corporativo
Pinheiro Saurin, Lucas; Prats, Mª JuliaCase E-229Entrepreneurship, Innovation and ChangeEn 2007, Iberdrola, una empresa de servicios públicos global (cuarta capitalización de mercado en el mundo) con sede en España con ingresos de 39.100 millones de euros, creó un vehículo de innovación, PERSEO, para invertir participaciones mayoritarias en nuevas empresas que trabajan con energías renovables. En 2012, PERSEO giró hacia un enfoque de capital de riesgo corporativo (CVC). En 2017, la empresa agregó pilotos y desafíos a su ecosistema. ...Starting at €8.20
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PERSEO (A): Iberdrola's Corporate Entrepreneurship Quest
Pinheiro Saurin, Lucas; Prats, Mª JuliaCase E-229-EEntrepreneurship, Innovation and ChangeIn 2007, Iberdrola, a global utility company (fourth market cap in the world) headquartered in Spain with revenues of 39.1 billion EUR, created an innovation vehicle, PERSEO, to invest majority stakes in startups working with renewable energy. In 2012, PERSEO pivoted toward a corporate venture capital (CVC) approach. In 2017, the company added pilots and challenges to its ecosystem. In 2021, PERSEO had two unicorn exits. In 2022, PERSEO started a...Starting at €8.20
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PERSEO (C): Iberdrola's Corporate Entrepreneurship Quest
Pinheiro Saurin, Lucas; Prats, Mª JuliaCase E-231-EEntrepreneurship, Innovation and ChangeIberdrola, a global utility company (4th market cap in the world) headquartered in Spain with revenues of 39.1 billion EUR, created in 2007 an innovation vehicle, PERSEO, to invest with majority stakes in start-ups working with renewable energy. In 2012, PERSEO pivoted to a corporate venture capital approach. In 2017, they added pilots and challenges to its ecosystem. In 2021, PERSEO had two unicorn exits. In 2022, PERSEO started a venture builde...Starting at €5.74