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Heritage Chickens: The Challenge of Genetic Sustainability
Joel Gehman; Marni Devlin Moses; Leanne HedbergCase IVEY-9B17M057-EEntrepreneurship, StrategyThe Poultry Research Centre at the University of Alberta farm was an internationally recognized research, development, and learning hub. It began the Rare Poultry Conservancy Program in 1986 as a way to maintain heritage chicken breeds. In 2009/10, as a result of the global financial crisis, university funding was reduced, and every campus department needed to cut programs or find creative ways to finance them outside of the traditional methods. ...Starting at €8.20
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Transcend Coffee: Local Sustainability Challenges in a Global Industry
Joel Gehman; Nicole Neufeld; Dasha Smirnow; Siddharth Agrawal; Danielle Sandberg; Manav DeolCase IVEY-9B16M130-EEntrepreneurship, StrategyIn 2014, Transcend Coffee—an independent coffee shop and coffee bean roaster with several locations in Edmonton, Alberta—was selling premium coffee to a loyal base of customers. While it had taken several years to establish its presence in a marketplace that was filled with coffee retailers, Transcend Coffee's success was in part due to its direct trade supply chain strategy. By working closely with its coffee bean farmers, Transcend Coffee was a...Starting at €8.20
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Poppy Barley: Weighing the Costs and Benefits of Sustainability Certification
Joel Gehman; Greg Dobbelsteyn; Peter Loginov; Aimee Van Dam; Brittnay Verstraete; Leanne HedbergCase IVEY-9B18M103-EEntrepreneurship, StrategyIn November 2016, the co-founders of Poppy Barley Inc. (Poppy Barley) had just finished discussing the company’s fiscal projections and sustainability goals for the upcoming 2017 year. Poppy Barley, a made-to-measure footwear retailer in Edmonton, Alberta, had grown rapidly. The co-founders, who were sisters, wanted to further both their product line and their commitments to corporate sustainability. Would becoming certified as a sustainable busi...Starting at €8.20
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Taking the Plunge: New Luxury Ventures
Sarasvathy, Saras D.; Ali, N.Case DARDEN-ENT-0070-EEntrepreneurshipStudents at all levels explore the psychology of entrepreneurship and new product branding and marketing as a young IBM executive decides whether to become an entrepreneur. He must evaluate his business plan; seek advisors; and decide how much money it will take to get started. His product idea? On-the-go water for dogs. With market research complete and a team of advisors assembled, he must decide whether to take the plunge.Starting at €8.20
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The Affordable Loss Principle
Sarasvathy, Saras D.Technical Note DARDEN-ENT-0075-EEntrepreneurshipIdeal for a study of entrepreneurship as a phenomenon, this note explores the difference between causal models and effectuation. Whereas causal models focus on maximizing returns by selecting optimal strategies, effectuation begins with a determination of how much one is willing to lose and leveraging limited means in creative ways to generate new ends as well as new means. The effectuator then uses the very process of building the venture to bri...Starting at €8.20
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The Bird-in-Hand Principle: Who I Am, What I Know, and Whom I Know
Sarasvathy, Saras D.Technical Note DARDEN-ENT-0090-EEntrepreneurshipThis technical note explores a framework by which entrepreneurs can evaluate their ideas before going forward based on who they are, what they know, and whom they know. Drawing on frameworks presented in textbooks, trade books, journal articles, periodicals, and on Web sites that claim to predict the feasibility and value of new venture ideas. Figure 1 depicts a simple and useful summary of four key concepts at the heart of many of these framewor...Starting at €8.20
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Cold Opportunity (B): The ICEHOTEL Story
Sarasvathy, Saras D.; Read, Stuart; Aronsson, MagnusCase DARDEN-ENT-0120-EEntrepreneurshipSuitable for MBA and executive learners, this case series presents an engaging narrative that prompts students to discuss entrepreneurial thinking. An entrepreneur who loves his native Swedish Lapland uses his natural gift for effectuation to ask What? What next? And What now? As his ventures evolve, students will ask themselves how they would master similar challenges to their own entrepreneurial plans and expectations. The case can be taught in...Starting at €5.74
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"Ought" to "Can": Questions for an Entrepreneurial Future
Sarasvathy, Saras D.; Venkataraman, S.Technical Note DARDEN-ENT-0132-EEntrepreneurshipThis technical note explores the broadening role of entrepreneurship as both an economic and societal force. Students learn that as a distinct problem-solving method, entrepreneurship is teachable and applicable to a wide variety of issues central to human well-being and social improvement. It is akin to the scientific method in its capability to generate both the means to achieve yesterday’s ends and the reasons to reject them in favor of new en...Starting at €8.20
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The Art of the Effectual Ask
Sarasvathy, Saras D.; Whiffen, SaraTechnical Note DARDEN-ENT-0225-EEntrepreneurshipEntrepreneurs strive to solve problems and create value through partnerships. Studying how they do that led to the hypothesis that “asking” played a critical role in the success of an entrepreneur. This note addresses studies of expert entrepreneurs and how they differ from novice entrepreneurs, including discussion on type, method, and frequency of asking, as well as effectual reasoning.Starting at €8.20
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Legal Issues for New Ventures: Choice of Lawyer and Choice of Entity
Sarasvathy, Saras D.; Ishrat, M.; White, RichardTechnical Note DARDEN-ENT-0072-EEntrepreneurshipThis note discusses the legal issues entrepreneurs must consider as they form their company as a legal entity. In Q&A format, the note concisely defines the types of entity available and discusses when and how to engage a lawyer.Starting at €8.20