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Beyond Meat: Changing Customer Behaviour in Food Consumption
Chris Laszlo; Katherine Gullett; Peter Rezk; Nilesh RautCase IVEY-9B19A053-EEntrepreneurship, MarketingIn 2014, the founder and chief executive officer of Beyond Meat, Ethan Brown, reflected on the question that had led him to start the company: “How difficult can it be to change what you eat for dinner?” The small start up based in Los Angeles, California, had faced considerable challenges in changing customer perceptions and attitudes since it was founded in 2009. Its intention was to address both health and environmental problems related to mea...Starting at €8.20
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Ecovative Design LLC: A Biological Materials Startup
Chris Laszlo; Abdel Latif Ladki; Abraham WeinerCase IVEY-9B13M125-EEntrepreneurship, Marketing, StrategyEcovative Designs (Ecovative), a start-up company in upstate New York, uses an innovative process to combine agricultural waste and mycelium (mushroom “roots”) to grow forms for use in a wide variety of applications, especially a protective packaging material. Not only does this new product replace the need for the environmentally harmful alternative, extruded polystyrene, but the production process is less energy intensive. It exemplifies the cr...Starting at €8.20
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La Vaca Independiente: Should a Social Enterprise Adopt a For-Profit Business Model
Chris Laszlo; Anya BriggsCase IVEY-9B13C033-EEntrepreneurship, Leadership and People Management, StrategyThis case presents a social enterprise considering whether a for-profit model might be an effective way to scale its impact. Mexico City-based La Vaca Independiente (The Independent Cow) was founded to bring art to underprivileged children. The founder observed that many global problems are caused by humanity’s increasing state of isolation, with individuals disconnected from the planet and from each other. She concluded that most benefit corpora...Starting at €8.20
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Clarke: Transformation for Environmental Sustainability
Chris Laszlo; Katey McCabe; Eric Ahearn; Indrajeet GhatgeCase IVEY-9B12C012-EEntrepreneurship, Leadership and People Management, StrategyClarke, a mosquito abatement company seen as having a core business that is environmentally harmful by its very nature — selling pesticides — faces unique challenges in its transformation into a sustainable enterprise. Should it shift its focus entirely towards offering “green” pesticides and risk losing some of its customers, or should it keep offering its less expensive, more toxic products? This case shows how even when innovation leads to new...Starting at €8.20
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Students Helping Honduras
Hess, Edward D.; Modica, ShizukaCase DARDEN-ENT-0105-EEntrepreneurshipA student-founded, student-led nonprofit organization dedicated to helping Hondurans escape from the cycle of poverty accomplished this by engaging college students in its projects from beginning to end. It operated with a yearly budget, augmented by student fundraisers and a grant from a private foundation. By the summer of 2008, it had three full-time employees living in Honduras and an ambitious business plan to expand its college chapters, in...Starting at €8.20
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C.R. Barger & Sons, Inc. (B)
Hess, Edward D.; Modica, Shizuka; Barger, EdCase DARDEN-ENT-0107-EEntrepreneurshipThe president of the PCO division at C.R. Barger & Sons has grown the division, so he now must consider whether to build a new PCO plant to accommodate future growth. The new plant would increase Barger’s production capacity allowing it to expand its concrete-production capacity from 40 to 200 cubic yards per day. The case examines the multifaceted strategy the president used to revitalize the division, and students can decide whether this large ...Starting at €5.74
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Defender Direct, Inc.: A Business of Growing Leaders
Hess, Edward D.; Glinska, GosiaCase DARDEN-ENT-0115-EEntrepreneurshipDefender Direct, Inc., was a privately held company that sold and installed ADT security systems and Dish Network Satellite TV to homeowners in the United States. The president and CEO started the business out of his home in 1998. Under his leadership, Defender experienced an average annual growth rate of 60%, and in 2008 it became one of the largest security and satellite dealers in the Midwest, generating $150 million in revenues. The founder, ...Starting at €8.20
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James Abrams @ Clockwork Home Services, Inc.: Lessons from a Serial Entrepreneur
Hess, Edward D.; Glinska, GosiaCase DARDEN-ENT-0117-EEntrepreneurshipAppropriate case for students interested in entrepreneurship, growing a business, or developing a business model. The case presents the challenges that come with growth and examines the iterative entrepreneurial process across time and activities by following a serial entrepreneur as he builds three successful businesses within the same industry. It also reveals how he developed his business model.Starting at €8.20
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Trilogy Health Services, LLC: Building a Great Service Company
Hess, Edward D.; Glinska, GosiaCase DARDEN-ENT-0122-EEntrepreneurshipThis case is appropriate for teaching in the areas of entrepreneurship and managing the growth of smaller enterprises. It illustrates how an entrepreneur builds a premier service company by aligning culture, hiring practices, training, rewards, leadership, and business model.Starting at €8.20
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LG Investments, LLC: A Family Business in Generational Transition (A)
Hess, Edward D.Case DARDEN-ENT-0123-EEntrepreneurshipThis case could be used in courses about entrepreneurship and managing small businesses. The founder and patriarch of a family business is confronted by his children regarding succession, equitable distribution of money from the business to nonworking family members, and nepotism. The transition from first- to second- and third-generation involvement creates major challenges to family harmony and the business beyond the life of the founding gener...Starting at €8.20