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Pernod Ricard: el reto del crecimiento
Stein, Guido; Ortiz, Alberto; De La Vega, MelanieCase DPO-365Innovation and Change, Leadership and People Management, StrategyEl caso describe la llegada de un nuevo Presidente-Director General a la filial de Pernod-Ricard (PR) en España y Portugal, Eric Laborde, y los retos que ha de afrontar en 2013. Se aporta información histórica del Grupo, y se concreta en relación a España. Se profundiza en aspectos estratégicos, comerciales, financieros, de producción, de marketing, de recursos humanos, y también culturales, de valores, estilos de dirección de los miembros del CO...Starting at €8.20
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Andrés Cardó en el Grupo Prisa - Nota del instructor
Stein, Guido; Ortiz, AlbertoTeaching Note DPOT-86Innovation and Change, Leadership and People Management, StrategyAndrés Cardó, consejero delegado de PRISA Radio, es licenciado en Economía y diplomado en Humanidades por la Universidad Pontificia Católica de Perú. Estudió Finanzas en el Programa de Alta Dirección de la Escuela Superior de Administración de Negocios (ESAN) de Lima. Lleva 25 años en PRISA, toda su carrera desde que empezó el Executive MBA del IESE en 1988 en Madrid. Antes había trabajado en Petróleos del Perú y en un grupo textil catalán de la ...Starting at €0.00
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Pernod Ricard: The Challenge of Growth
Stein, Guido; Ortiz, Alberto; De La Vega, MelanieCase DPO-365-EInnovation and Change, Leadership and People Management, StrategyThis case describes the arrival of a new chairman/CEO to the Pernod Ricard subsidiary in Spain and Portugal, Eric Laborde, and the challenges he had to face in 2013. Historical information about the group is provided, most specifically in relation to Spain. The case further examines strategic, commercial, financial, productive, marketing and human resources elements as well as cultural and value aspects and management styles of the current and pa...Starting at €8.20
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British Library CEO Lynne Brindley on helping to spur business innovation (Spanish version)
Brindley, Lynne; Cliffe, SarahArticle HBS-F0711GLeadership and People ManagementThe CEO of the British Library explains how the United Kingdom's exclusive repository for rare books, manuscripts, and scientific papers has loosened up the design of its Business & IP Centre to encourage entrepreneurship and innovation.Starting at €8.20
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Andrés Cardó en el Grupo Prisa (A)
Ortiz, Alberto; Stein, GuidoCase DPO-377Innovation and Change, Leadership and People Management, StrategyAndrés Cardó, CEO de PRISA Radio, es licenciado en Economía y diplomado en Humanidades por la Universidad Pontificia Católica de Perú. Estudió Finanzas en el Programa de Alta Dirección de la Escuela Superior de Administración de Negocios (ESAN) de Lima. Lleva veinticinco años en PRISA, toda su carrera, desde que comenzara el Executive MBA del IESE en 1988, en Madrid. Anteriormente, había trabajado en Petróleos del Perú y en un grupo textil catalá...Starting at €8.20
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La cultura empresarial en el aterrizaje de un directivo
Ortiz, Alberto; Cuadrado, Marta; Stein, GuidoTechnical Note DPON-125Corporate Governance, Innovation and Change, Leadership and People ManagementEn la actualidad, proliferan los libros para directivos y los artículos de investigación que reflexionan sobre la importancia de la cultura dentro de las compañías; sin embargo, son menos los que ponen el foco en cómo afecta esa cultura al proceso de toma de posesión del cargo de un directivo. La experiencia enseña que intentar cambiar la cultura no es una tarea fácil ni exenta de riesgos y también que, mediante la utilización de las herramientas...Starting at €8.20
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Andrés Cardó, Prisa Group (A)
Ortiz, Alberto; Stein, GuidoCase DPO-377-EInnovation and Change, Leadership and People Management, StrategyAndrés Cardó, CEO of PRISA Radio, has a bachelor's degree in economics and humanities from the Pontifical Catholic University of Peru. He studied Finance in the Senior Management Program (PAD) at ESAN business school in Lima. He has been with PRISA for 25 years, his entire career, since he started the Executive MBA at IESE in 1988, in Madrid. Previously, he had worked for the oil company Petroperú and for a Catalan textile group of the Güell fami...Starting at €8.20
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The Uses (and Abuses) of Influence
Cialdini, Robert B.; Cliffe, SarahArticle HBS-R1307F-ELeadership and People ManagementThe ability to persuade others to contribute to your efforts is a key skill for managers, for team members--for anyone who wants to elevate the probability of success. Research by leading social scientist Robert Cialdini has found that persuasion works by appealing to certain deeply rooted human responses: liking, reciprocity, social proof, commitment and consistency, authority, and scarcity. In this edited interview with HBR's executive editor, ...Starting at €8.20
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British Library CEO Lynne Brindley on helping to spur business innovation
Brindley, Lynne; Cliffe, SarahArticle HBS-F0711G-ELeadership and People ManagementThe CEO of the British Library explains how the United Kingdom's exclusive repository for rare books, manuscripts, and scientific papers has loosened up the design of its Business & IP Centre to encourage entrepreneurship and innovation.Starting at €8.20
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Managing for the Long Term
Bower, Joseph L.; Paine, Lynn S.; Cliffe, Sarah; Barton, Dominic; Manyika, James; Keohane Williamson, SarahArticle HBS-R1703B-ELeadership and People ManagementIn this issue's Spotlight we examine how a focus on maximizing shareholder value--which leads to short-termism for management and boards--can threaten companies' health and financial performance. In "The Error at the Heart of Corporate Leadership," Joseph Bower and Lynn Paine examine the foundations and flaws of agency theory, which views shareholders as the "owners" of a company and is behind the current widespread idea that corporate managers s...Starting at €8.20