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Automated Hiring at Amazon
Wicks, Andrew C.; Budd, Linnea P.; Moorthi, Ryan A.; Botha, Helet; Mead, JennyCase DARDEN-E-0470-EBusiness Ethics and Corporate Social ResponsibilityIn this fictionalized case, the protagonist is the director of talent and recruitment at Amazon and had been in charge of developing an artificial intelligence (AI) hiring tool that could shape the future of recruiting practices throughout the world. However, she begins to question the ethical implications of this tool. While the employees hired via this AI tool were performing exceptionally well, almost all of them were male, and she wonders how...Starting at €8.20
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Amazon Alexa and Patient Engagement
Wood, Stacy; Schulman, KevinCase SGSB-SM328-EStrategyThe Palo Alto Health System had three hospitals, 1,600 physicians, and over 1 million patients each year - and a new risk-based model that incentivized the prevention of illness, as well as early intervention in patients with chronic illness. Engaging with patient populations involved clinical interventions, but also involved a marketing approach to encourage patients to adopt health behaviors and keep following those practices. This case study...Starting at €8.20