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Automated Hiring at Amazon
Wicks, Andrew C.; Budd, Linnea P.; Moorthi, Ryan A.; Botha, Helet; Mead, JennyCase DARDEN-E-0470-EBusiness Ethics and Corporate Social ResponsibilityIn this fictionalized case, the protagonist is the director of talent and recruitment at Amazon and had been in charge of developing an artificial intelligence (AI) hiring tool that could shape the future of recruiting practices throughout the world. However, she begins to question the ethical implications of this tool. While the employees hired via this AI tool were performing exceptionally well, almost all of them were male, and she wonders how...Starting at €8.20
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UnbeLEAFable Snacks
Wilcox, Ronald T.; Grushka-Cockayne, Yael; King, Nick; White, JohnCase DARDEN-M-0911-EMarketingIn this case a business school student, Kate Maxwell, must decide whether to accept a job offer in wealth management or pursue her dream of building her own company around healthy gummy snacks for children. Because Maxwell’s gummies rely on high-quality, fresh ingredients that are more expensive than those used in similar gummy snacks, they would have to carry a hefty price premium in the marketplace to be viable. Could this new brand concept cre...Starting at €8.20