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Anecoop 2014-2018. Nota del Instructor
Segura Alcaide, F.; Villafuerte Martín, A.Teaching Note IIST-MINT-130MarketingEn febrero de 2014 la dirección de Anecoop (la mayor cooperativa hortofruticola española y uno de los grandes operadores mundiales del sector) reflexionaba sobre los recientes resultados obtenidos, los mejores en toda la historia de la entidad. ¿En qué medida estos resultados habían sido fruto de las acciones acometidas en los últimos años? ¿Cuáles eran los nuevos retos que se presentaban para la cooperativa en aquel momento y qué líneas de actua...Starting at €0.00
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Apeam 2018: Facing new challenges in the Mexican Avocado production and export
Villafuerte Martín, A.Case IIST-MI-165-E-EMarketingAPEAM is the association of avocado growers and packers of the Mexican state of Michoacán, the world's largest producers of this crop. In 2018, they were America’s leading suppliers of avocado. However, new challenges arise in APEAM’s primary destination market (the United States) with the changes promoted by the new president Donald Trump, as well as in other markets. There is also trouble in the domestic market and at the heart of the Mexican a...Starting at €8.20
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Monsanto y Bayer: “Avanzando juntos” Para impulsar la producción agrícola en el mundo
Villafuerte Martín, A.; Duhart, Mª E.Case IIST-MI-170MarketingEn febrero de 2018, el sector agrícola mundial estaba expectante ante la evolución de la compra de Monsanto por parte de Bayer. Las opiniones en contra del acuerdo habían sido muy numerosas y fuertes por parte de grupos de interés ecologistas. A su vez, el mundo, y especialmente el sector agrario, se enfrentaba al gran reto de producir alimentos suficientes para alimentar a la población mundial. En paralelo, el cultivo de transgénicos seguía crec...Starting at €8.20
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EC2CE: Artificial Intelligence in the Agribusiness. Teaching Note
Nwelati Artillo, B.; Villafuerte Martín, A.Technical Note IIST-MITN-174-E-EMarketingEc2ce is a start-up founded in 2014 by senior executives of multinational companies to focus on a new goal: reducing uncertainty in agricultural production and streamlining the management of the agri-food supply chain using artificial intelligence algorithms. With a turnover of barely 600,000 EUR in 2017, their first year in the market, ec2ce’s founders and managers are considering options to drive growth as quickly as possible, not jeopardizing ...Starting at €8.20
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Única Group: ¿cómo diferenciarse y crear valor en un entorno más complejo? Nota del Instructor
Villafuerte Martín, A.Teaching Note IIST-MITN-182MarketingÚnica Group es una de las cooperativas lideres españolas del sector hortofrutícola. En enero de 2019, el sector se enfrentaba a una aguda crisis de precios. En este contexto, la dirección general de Única se planteaba cómo conseguir llegar a ser percibidos como diferentes tanto por parte de los clientes y consumidores como de los socios, desarrollando en ellos una preferencia por Única. Asimismo, se planteaba cómo impulsar la integración de nueva...Starting at €0.00
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Castillo de Canena: ¿Cómo implementar una Estrategia Omnicanal eficaz?
Villafuerte Martín, A.; Arribas Hervás, L.Case IIST-MI-186MarketingEn enero de 2019 Castillo de Canena, una de las empresas líderes en el segmento ultrapremium del aceite de oliva virgen extra (AOVE), se enfrentaba a una serie de retos que afectaban a su posición como una de las marcas emblemáticas. Junto a éstos, estaban surgiendo problemas cada vez más frecuentes relacionados con el canal online. A pesar de que Castillo de Canena no iba directamente a este canal, sino a través de sus distribuidores (y éstos di...Starting at €8.20
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Is a Start-Up's Strength Becoming Its Weakness? (HBR Case Study and Commentary)
Nanda, Ramana; Kind, LizArticle HBS-R1511K-EStrategyThe creators of the start-up AndFound, an online platform that connects angel investors with a curated selection of promising start-ups, have a towering advantage over similar business accelerators: The site is free. But this central tenet of the company's mission presents problems as the company looks ahead and considers options for a long-range business model to monetize its services. Expert commentary comes from Kevin Laws, COO of AngelList, a...Starting at €8.20
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Is a Start-Up's Strength Becoming Its Weakness (Commentary for HBR Case Study)
Nanda, Ramana; Kind, LizArticle HBS-R1511Z-EStrategyThe creators of the start-up AndFound, an online platform that connects angel investors with a curated selection of promising start-ups, have a towering advantage over similar business accelerators: The site is free. But this central tenet of the company's mission presents problems as the company looks ahead and considers options for a long-range business model to monetize its services. Expert commentary comes from Kevin Laws, COO of AngelList, a...Starting at €8.20
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Google's Project Oxygen: Do Managers Matter
Garvin, David A.; Wagonfeld, Alison Berkley; Kind, LizCase HBS-313110-ELeadership and People ManagementGoogle's Project Oxygen started with a fundamental question raised by executives in the early 2000s: do managers matter? The topic generated a multi-year research project that ultimately led to a comprehensive program, built around eight key management atStarting at €8.20
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NetApp
Narayandas, Das; Kind, LizCase HBS-511058-EMarketingNetApp had undertaken an award-winning overhaul and upgrading of its channel strategy design that accounted for 46 percent of North America sales in 2006. Nonetheless, NetApp senior management announced they expected to grow revenue another 30% in fiscal 2007 with half the growth coming from channel sales. To meet those goals, a number of issues that had developed around the channel sales program would need to be addressed.Starting at €8.20