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Peter Arnell, Country Manager for Italy (Brief Case) (Spanish version)
Bartlett, Christopher A.; Barlow, Benjamin H.Case HBS-414S07StrategyWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. Clayton Industries, a sixty-year-old U.S.-based firm in the HVAC (heating, ventilation, and air conditioning) industry, with nearly $1 billion in revenues, has gradually built a presence in a number of countries, including several in Europe. Peter Arnell, previously Clayton's successful country manager for t...Starting at €8.20
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Asea Brown Boveri (Spanish version)
Simons, Robert L.; Bartlett, Christopher A.Case HBS-102S43StrategyIn 1987, two European rivals--Asea AB of Sweden and BBC Brown Boveri Ltd. of Switzerland--merged to form Asea Brown Boveri. The new company employed 150,000 employees in 850 legal entities operating in 140 countries. The case describes the challenges facing Percy Barnevik--the organization's leader--and how he resolved those challenges through staffing, communicating priorities, new structural alignments, and information and reporting systems.Starting at €8.20
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Lofty Missions, Down-to-Earth Plans (Spanish version)
Rangan, V. KasturiArticle HBS-R0403JBusiness Ethics and Corporate Social ResponsibilityMost nonprofits make program decisions based on a mission rather than a strategy. They rally under the banner of a particular cause. And because their causes are so worthwhile, they support any programs that are related to their core missions. It's hard to fault people for trying to improve the state of the world, but that approach to making decisions is misguided. Acting without a clear, long-term strategy can stretch an agency's core capabiliti...Starting at €8.20
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The Competitive Battle Continues (Spanish version)
Bartlett, Christopher A.Case HBS-914S12StrategyDescribes the development of the global strategies and organizations of two major competitors in the consumer electronics industry. Over four decades, both companies adapt their strategic intent and organizational capability to match and counter the competitive advantage of the other. The case shows how each is faced to restructure as its competitive advantage erodes.Starting at €8.20
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Market Research for a New Product Introduction (Brief Case) (Spanish version)
Rangan, V. Kasturi; Yong, SunruCase HBS-412S05Marketingconsumer marketing, market research, new product introduction, and quantitative analysis. TruEarth Healthy Foods, a maker of gourmet pastas, sauces, and meals, wants to build on its successful introduction of fresh whole grain pasta by introducing a similar product concept for pizza. In an increasingly competitive market, TruEarth is focused on beating its competition and wants to act quickly and decisively. The company conducts extensive market...Starting at €8.20
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Launching the Credit Card in Romania (Brief Case) (Spanish version)
Rangan, V. Kasturi; Yong, SunruCase HBS-414S12StrategyWinner of the 2014 Case Centre Award in the category of "Economics, Politics and Business Environment." When students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. In 2006, the country manager for Alpen Bank in Romania, Gregory Carle, considers whether to recommend the launch of a credit card business. The firm rejected the idea several years earlier because of poor ...Starting at €8.20
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Storming into the U.S. Market (Spanish version)
Bartlett, Christopher A.; Gordon, Rachel; Lafkas, JohnCase HBS-918S10StrategyThe RoboTech case describes the challenges facing the CEO of a small, Singapore-based industrial robotics company that decides to diversify away from its core industrial robot business by leveraging its expertise into the medical-devices industry. It launches an innovative product (a specialized surgical robot) in an unfamiliar market segment (spinal surgery) and decides to enter the unfamiliar, distant U.S. healthcare market, which is characteri...Starting at €8.20
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Kentucky Fried Chicken (Japan) Ltd. (Spanish version)
Bartlett, Christopher A.; Rangan, U. SrinivasaCase HBS-318S12StrategyDescribes the internationalization of the Kentucky Fried Chicken (KFC) fast food chain, focusing on KFC's entry into Japan. An entrepreneurial country general manager, Lou Weston, battles numerous problems to establish the business and is eventually highly successful. In doing so, Weston ignores or circumvents policies and control from KFC's headquarters and becomes very upset when more sophisticated planning, coordination, and control systems be...Starting at €8.20
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Dell Online (Spanish Version)
Rangan, V. Kasturi; Bell, MarieCase HBS-502S31MarketingDell comenzó el comercio en línea para sus ordenadores en 1996, y para 1997 había alcanzado una tasa de ventas de $ 3 millones al día. El caso describe el proceso interno que dio lugar a estos resultados dramáticos y plantea la cuestión de cómo la empresa debe aprovechar esta actividad a fin de lograr el 50% de la compañía que está previsto $ 20 mil millones en ventas para el año 2000 a través de los canales de Internet de conocer a Michael Dell....Starting at €8.20
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Merrill Lynch: Integrated Choice (Spanish Version)
Rangan, V. Kasturi; Bell, MarieCase HBS-502S33MarketingEste caso se acompaña de un breve vídeo que se puede mostrar en clase o incluido en un Coursepack digital. Los instructores deben considerar el momento de hacer el video disponibles para los estudiantes, ya que puede revelar detalles clave de caso. Merrill Lynch, una firma de corretaje de servicio completo con $ 1,5 billones en activos de clientes, está siendo atacada por tanto de descuento y las firmas de corretaje electrónico. Responde con Inte...Starting at €8.20