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Discovery-Driven Digital Transformation
McGrath, Rita; McManus, RyanArticle HBS-R2003J-EKnowledge and CommunicationThe huge threat posed by digital technologies and models throws many established companies into a panic. In response, they often make big, bet-the-farm moves that fail badly. It's much wiser to take an incremental approach to digital transformation, say McGrath and McManus. Building on a technique McGrath helped develop in the 1990s--discovery-driven planning--the two advise executives at traditional firms to take things step-by-step. Rather than...Starting at €8.20
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Amazon's HQ2, Teaching Note
Mills, Karen; Rivkin, Jan W.Teaching Note HBS-718507-EStrategyTeaching note for cases 718494 and 718503.Starting at €0.00
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Amazon's HQ2 (B): Utah
Mills, Karen; Raman, Manjari; Rivkin, Jan W.Case HBS-718503-EStrategyStarting at €5.74
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Amazon's HQ2 (C): Choices
Mills, Karen; Rivkin, Jan W.Case HBS-719465-EStrategyAmazon's initial request for proposals for a second headquarters (HQ2), released in September 2017, attracted great attention and, ultimately, proposals from 238 cities and regions in North America. This case discusses the company's decision to split its HQ2 between two locations, and the ensuing response from local politicians and the public.Starting at €5.74