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Amazon's HQ2, Teaching Note
Mills, Karen; Rivkin, Jan W.Teaching Note HBS-718507-EStrategyTeaching note for cases 718494 and 718503.Starting at €0.00
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Amazon's HQ2 (B): Utah
Mills, Karen; Raman, Manjari; Rivkin, Jan W.Case HBS-718503-EStrategyStarting at €5.74
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Zentein Nutrition Inc: Raising the Bar
Ian Dunn, Rula Al HalbouniCase IVEY-W35174-EEconomics, MarketingThe founder of Zentein Nutrition Inc. needed a short-term plan for 2023 to maximize his goals for business growth and customer reach. The company was based in London, Ontario and provided natural, simple, healthy, and nutritious food alternatives to an affluent, health-conscious, and health-knowledgeable customer base. Its competitors included many large companies in a highly competitive and fragmented market, but the company had a competitive ed...Starting at €8.20
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Amazon's HQ2 (C): Choices
Mills, Karen; Rivkin, Jan W.Case HBS-719465-EStrategyAmazon's initial request for proposals for a second headquarters (HQ2), released in September 2017, attracted great attention and, ultimately, proposals from 238 cities and regions in North America. This case discusses the company's decision to split its HQ2 between two locations, and the ensuing response from local politicians and the public.Starting at €5.74