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El sí institucional: la entrevista HBR a Jeff Bezos
Bezos, Jeff; Kirby, Julia; Stewart, Thomas A.Article HBS-R0710CLeadership and People ManagementDesde su fundación, en 1995, de Amazon.com audaces a menudo han dejado observadores rascándose la cabeza, si no es la predicción de la desaparición de la empresa. ¿Por qué abrir una plataforma minorista propietaria efectiva a la competencia de los vendedores de terceros? ¿Por qué herramientas de maquillaje que Amazon desarrollados para su propio uso a disposición de otros desarrolladores de sitios web? (¿Por qué, para el caso, colocar comentarios...Starting at €8.20
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Institutional Yes: The HBR Interview with Jeff Bezos
Bezos, Jeff; Kirby, Julia; Stewart, Thomas A.Article HBS-R0710C-ELeadership and People ManagementSince its founding, in 1995, Amazon.com's bold moves have often left observers scratching their heads, if not predicting the company's demise. Why open up an effective proprietary retail platform to competition from third-party sellers? Why make tools that Amazon developed for its own use available to other website developers? (Why, for that matter, post negative reviews of your products?) Two HBR editors interviewed Bezos, the founder and CEO, t...Starting at €8.20
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Amazon's HQ2, Teaching Note
Mills, Karen; Rivkin, Jan W.Teaching Note HBS-718507-EStrategyTeaching note for cases 718494 and 718503.Starting at €0.00
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Amazon's HQ2 (B): Utah
Mills, Karen; Raman, Manjari; Rivkin, Jan W.Case HBS-718503-EStrategyStarting at €5.74
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Amazon's HQ2 (C): Choices
Mills, Karen; Rivkin, Jan W.Case HBS-719465-EStrategyAmazon's initial request for proposals for a second headquarters (HQ2), released in September 2017, attracted great attention and, ultimately, proposals from 238 cities and regions in North America. This case discusses the company's decision to split its HQ2 between two locations, and the ensuing response from local politicians and the public.Starting at €5.74