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Social selling: la influencia de la redes sociales en la venta
Chiesa de Negri, Cosimo; Morales, LaiaTechnical Note MN-395Innovation and Change, Leadership and People Management, StrategyEn estos últimos años, estamos viviendo una acelerada transformación en muchos aspectos de nuestra vida profesional y personal. Esto se debe, en gran parte, a la incorporación de las nuevas tecnologías en nuestra rutina diaria. Vivimos en un entorno de cambio constante en el que hemos modificado nuestra manera de comunicarnos, de comportarnos, de relacionarnos, de interactuar o de informarnos, y todo ello, a un ritmo vertiginoso. Aun así, según ...Starting at €8.20
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Cuentas a Cobrar de Tarjetas de Pago American Express TRS
Perold, Andre F.; Singh, KuljotCase HBS-203S06FinanceAmerican Express (TRS) Co. está considerando una propuesta para titularizar una parte de su cartera de consumo de carga de tarjetas de cobro. En el pasado, se han basado exclusivamente en una subsidiaria financiera cautiva, Credco, para realizar esta función. La estructura de titulación propuesta ha sido presentada por Lehman Brothers y se basa en gran medida de la estructura existente de las bursatilizaciones de tarjetas de crédito por cobrar. L...Starting at €8.20
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Lehman Brothers y la securitización de las cuentas a cobrar de las tarjetas de crédito American Express
Perold, Andre F.; Singh, KuljotCase HBS-203S07FinanceA principios de 1992, Lehman hermanos habían recibido un mandato de su filial, American Express Travel Related Services (TRS) Co., titularizar una parte de su cartera de consumo de carga de tarjetas de cobro. Ahora es 22 de julio y Lehman y TRS acabamos de regresar de un "road show" que se llevó a cabo para convencer a los inversores de los méritos de estos nuevos valores. Lehman tiene ahora el precio de los valores. Debido a que esta es la prime...Starting at €8.20
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Harvard Management Company (2010) (Spanish version)
Perold, Andre F.; Stafford, ErikCase HBS-218S12FinanceIn February 2010, Jane Mendillo, CEO of Harvard Management Company, was reflecting on the list of issues facing Harvard University's endowment in preparation for the upcoming board meeting. The recent financial crisis had vividly highlighted several key issues including the adequacy of short-term liquidity, the effectiveness of portfolio risk management, and the balance of internal and external managers.Starting at €8.20
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Managing Climate Change: Lessons from the U.S. Navy
Reinhardt, Forest L.; Toffel, Michael W.Article HBS-R1704H-EThe U.S. Navy operates on the front lines of climate change. It manages tens of billions of dollars of assets on every continent and on every ocean, which take many years to design and build and then have decades of useful life. This means that it needs to understand now what sorts of missions it may be required to perform in 10, 20, or 30 years and what assets and infrastructure it will need to carry them out. Put another way, it needs to plan f...Starting at €8.20
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The New CEO Activists
Chatterji, Aaron K.; Toffel, Michael W.Article HBS-R1801E-EThough corporations have been lobbying the government and making campaign donations for a long time now, in recent years a dramatic new trend has emerged in U.S. politics: CEOs are taking very public stands on thorny political issues that have nothing to do with their firms' bottom lines. Business leaders like Tim Cook of Apple, Howard Schultz of Starbucks, and Marc Benioff of Salesforce--among many others--are passionately advocating for a range...Starting at €8.20
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Rosetree Mortgage Opportunity Fund, Teaching Note
Perold, Andre F.; Ivashina, VictoriaTeaching Note HBS-210065-EFinanceTeaching Note for [209088].Starting at €0.00
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RMS: Investing in Chinese Timberland
Perold, Andre F.Case HBS-213002-EFinanceThe protagonist is considering acquiring a timber property located in rural China, a region where almost no timberland investment has taken place. The question is how to value the property, including understanding the appropriate risk-adjusted return.Starting at €8.20
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The Precautionary Principle
Toffel, Michael W.; Uludere Aragon, Nazli Z.Case HBS-610043-EEconomicsThis note describes the precautionary principle and its key tenets, highlights challenges associated with its use, and includes many examples of its application, primarily within the realm of regulating activities based on the risk of harm to human health and the environment. Appendices provide detailed examples of how the precautionary principle has been applied to regulations in three key industries: agriculture, chemicals, and pharmaceuticals....Starting at €8.20
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Aspen Skiing Company (B)
Toffel, Michael W.; van Sice, StephanieCase HBS-611003-EEconomicsHaving begun improving the environmental performance of its own operations, Aspen Skiing Company is considering "greening" its supply chain and lobbying for greenhouse gas regulations. A world renowned ski resort vulnerable to global climate change, Aspen's activities often garner media attention, which can promote its causes. But these initiatives, which attempt to compel other firms to improve their environmental performance, risk a public rela...Starting at €5.74