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Social selling: la influencia de la redes sociales en la venta
Chiesa de Negri, Cosimo; Morales, LaiaTechnical Note MN-395Innovation and Change, Leadership and People Management, StrategyEn estos últimos años, estamos viviendo una acelerada transformación en muchos aspectos de nuestra vida profesional y personal. Esto se debe, en gran parte, a la incorporación de las nuevas tecnologías en nuestra rutina diaria. Vivimos en un entorno de cambio constante en el que hemos modificado nuestra manera de comunicarnos, de comportarnos, de relacionarnos, de interactuar o de informarnos, y todo ello, a un ritmo vertiginoso. Aun así, según ...Starting at €8.20
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LA LISTA HBR: Ideas innovadoras para 2009
Warren, Elizabeth; Tyagi, Amelia; Collier, Paul; Warnholz, Jean-Louis; Cuddy, Amy J.C.; Sviokla, John; Goldstein, Noah J.; Fisman, Raymond; Saffo, Paul; Pall, Gurdeep Singh; McGrath, Rita Gunther; Benyus, Janine M.; Pauli, Gunter A.M.; Norton, Michael I.; Schwartz, Peter; Christakis, Nicholas A.; Suarez-Orozco, Marcelo; Bremmer, Ian; Pujadas, Juan; Jurvetson, Steve; McCreary, Lew; Ilube, Tom; Pentland, Alex "Article HBS-R0902AKnowledge and CommunicationNuestro estudio anual de las ideas y tendencias que harán un impacto en el negocio: Elizabeth Warren y Amelia Tyagi creen crédito al consumo debe hacerse tan seguro como cualquier otro producto. Paul Collier y Jean-Louis Warnholz revelan un clima cada vez más favorable a la inversión en el África subsahariana. Amy J. C. Cuddy afirma que el calor y la competencia no son mutuamente excluyentes. John Sviokla predice un aumento de los préstamos peer-...Starting at €8.20
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Perder el cargo de CEO y recuperarlo
Beard, AlisonArticle HBS-R1010NLeadership and People ManagementMichael Mack fue un éxito prototípica historia después de conseguir su MBA de Harvard, trabajó para un primer nivel de la firma de consultoría y al lado hizo un movimiento en la actividad empresarial como el dueño de una cadena de restaurantes de crecimiento. Entonces, para su sorpresa, su tablero lo despidió. Ese contratiempo le envió en un viaje personal que lo más prudente un líder mucho más hizo.Starting at €8.20
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Surviving Twin Challenges-at Home and Work (Spanish version)
Beard, AlisonArticle HBS-R1101QLeadership and People ManagementWithin a period of 23 months, Lois Quam found herself with a dizzying level of responsibility, both at work-as research director at UnitedHealthcare and head of the company's public-sector services division-and at home, with newborn twins and a toddler. But rather than bend under the weight of either pressure, Quam found ways to thrive in both areas of her life. Namely, she focused on big-picture goals, doing what was required to be the kind of m...Starting at €8.20
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It's Hard to Be Good (Spanish version)
Beard, Alison; Hornik, RichardArticle HBS-R1111EStrategyExcellence in community engagement, labor relations, environmental protection, corporate governance, and supply chain accountability isn't easy to achieve. But in the long run, top performance in those areas strengthens an organization, as the five companies profiled in this article demonstrate. They prove that doing the right thing isn't at odds at all with building the bottom line, and in fact it can be integral to a firm's economic logic. Dutc...Starting at €8.20
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Trabajo de vida: Kenneth Cole
Cole, Kenneth; Beard, AlisonArticle HBS-R1112MKnowledge and CommunicationHBR diseñador de moda Kenneth Cole entrevistas en una carrera que ha combinado el trabajo, la familia y el activismo comunitario.Starting at €8.20
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Trabajo de vida: Kareem Abdul-Jabbar
Abdul-Jabbar, Kareem; Beard, AlisonArticle HBS-R1201QKnowledge and CommunicationKareem Abdul-Jabbar, uno de los centros de la mayoría de los célebres de la historia del baloncesto, se ha convertido en un exitoso escritor, historiador y cineasta.Starting at €8.20
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The New Science of Team Chemistry (Spanish version)
Johnson Vickberg, Suzanne M.; Christfort, Kim; Fisher, Helen; Beard, Alison; Harrell, EbenArticle HBS-R1702BStrategyThis Spotlight package focuses on the personality types that make up a team--and how to get the best from any combination. In "Pioneers, Drivers, Integrators, and Guardians," Suzanne Johnson Vickberg and Kim Christfort of Deloitte discuss strategies for making the most of cognitive diversity on teams. When teams fall short of their potential, it's often because leaders don't know how to spot and manage the differences in how people approach their...Starting at €8.20
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Designing Specific Growth Initiatives: A Discovery-Driven Approach
McGrath, Rita Gunther; MacMillan, Ian C.Book Chapter HBS-3070BC-EOnce corporate leadership has defined what success should look like for the whole portfolio of new initiatives it will be pursuing, the next step is to flesh out discovery-driven plans for each of the major initiatives. This chapter shows you how to connect your growth strategy and internal processes to your specific strategic initiatives and provides an example of how to start a discovery-driven plan. This chapter is excerpted from "Discovery-Dr...Starting at €8.20
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Designing the Business Model Architecture: Executing Specific Growth Opportunities Using Discovery-Driven Planning
McGrath, Rita Gunther; MacMillan, Ian C.Book Chapter HBS-3071BC-EIn reality, your strategy is what projects you are working on and how you run them, not what's printed on an annual report or posted on your website. Thus, whether you are a CEO or someone else in the organization, you must have the right practices in place to manage strategic growth initiatives effectively. This chapter addresses how to design the fundamental business that will generate growth, including establishing the viability of a business,...Starting at €8.20