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Social selling: la influencia de la redes sociales en la venta
Chiesa de Negri, Cosimo; Morales, LaiaTechnical Note MN-395Innovation and Change, Leadership and People Management, StrategyEn estos últimos años, estamos viviendo una acelerada transformación en muchos aspectos de nuestra vida profesional y personal. Esto se debe, en gran parte, a la incorporación de las nuevas tecnologías en nuestra rutina diaria. Vivimos en un entorno de cambio constante en el que hemos modificado nuestra manera de comunicarnos, de comportarnos, de relacionarnos, de interactuar o de informarnos, y todo ello, a un ritmo vertiginoso. Aun así, según ...Starting at €8.20
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Scrap It
James A. Erskine; Michael WienerCase IVEY-9B08C017-EKnowledge and Communication, Leadership and People ManagementThe vice-president of operations at Lighting Group Corporation (LGC) was looking over some financial statements at the end of the workday. For the first time he could remember, there were no sales recorded on the daily sales statement. It appeared that the efforts of employees were diverted into a project related to the scrap metal that was a by-product of the manufacturing process. To complicate matters, the son of the company's president and ch...Starting at €8.20
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Time Is Money.com
James A. Erskine; Karen BongCase IVEY-9B01M033-EEntrepreneurship, StrategyTISM Solutions Inc. is a dot-com company that connects buyers and sellers of expert advice through the Web site Timeismoney.com. The founders of the company spent many hours turning their concept into a business plan and, with the support and funding of Vision Venture Capital (VVC), have drafted their vision statement, technology infrastructure and business model - focusing on the business-to-consumer model. However, investors wanted more stable ...Starting at €8.20
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IA Clarington: Target Click Funds
Chuck Grace; James A. Erskine; Michiel R. LeendersCase IVEY-9B09N022-EFinanceIn October 2008, the senior vice-president for product and business development at IA Clarington (IAC), a life and health insurance company, was preparing for a meeting with the president of IAC. The topic of discussion would be IAC's Target Click Fund, a mutual fund with an options-based guarantee structure targeted towards investors who were looking for growth along with capital preservation. The vice-president had been asked to render his opin...Starting at €8.20
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Greaves Brewery (A) (Spanish version)
Michiel R. Leenders; James A. ErskineCase IVEY-9A92DS02Service and Operations Management, StrategyUna expansión en la planta de embotellado de una cervecera conduce a una nueva evaluación de la operación de paletizado manual. Es posible comprar un costoso equipo automático donde también esta involucrada la elección del proveedor.Starting at €8.20
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Tandem Brothers: The Cochrane Tree-plant (Spanish version)
James A. Erskine; Sam MoorcroftCase IVEY-9A95DS07Service and Operations ManagementUn supervisor de siembra de arboles debe decidir un plan de accion inmediato para hacer trabajar a los empleados en condiciones adversas. El supervisor ya ha gastado por gastos no presupuestados, por lo que cualquier retraso a esa altura podria ser desastroso. Para asegurarse que las obligaciones del contrato son cumplidas, el debe disenar un plan que mantendra a sus plantadores suficientemente motivados para finalizar el contrato.Starting at €8.20
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Project Sun Devil and Project Paris
Lietz, Nori GerardoCase HBS-213078-EFinanceTony Lee is preparing to present a project to the invesment committee of Howard Street Capital. He will be recommending an investment in Project Sun Devil, a high-quality 225-unit student housing rental property near Tempe, Arizona. Tony Lee will compete for capital against the other project on the investment committee's agenda, Project Paris. Project Paris, a very different type of real estate transaction, is a hybrid mezzanine investment in the...Starting at €8.20
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Dan Gilbert: Crazy or Crazy Like a Fox
Lietz, Nori GerardoCase HBS-216066-EFinanceStarting at €8.20
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The U-Turns of National Truck Stops
Lietz, Nori Gerardo; Schultz, Alexander W.Case HBS-217062-EFinanceRaj Makam had spent months trying to restructure a 2006 investment he had made in National Truck Stops, Inc. ("NTS") as a senior member of Oaktree Capital Management's ("Oaktree") Mezzanine finance business within their Corporate Debt platform. It was the first time they had truly considered forcing a company into involuntary bankruptcy, which he clearly would prefer to avoid lest they risk losing their entire investment. As the company's financi...Starting at €8.20
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Mubadala and EBX: To X or to X It
Lietz, Nori Gerardo; Andrade, RicardoCase HBS-217065-EFinanceIn April 2012, Mubadala, Abu Dhabi's sovereign wealth fund invested $2 billion in Brazlian conglomerate, EBX, believing the company to be undervaluing by the public markets. Shortly thereafter, however, EBX and its multiple business lines began to spiral downward. Hani Barhoush and Oscar Fahlgren, members of Mubadala's investment team, were now charged with leading the restructuring efforts on behalf of Mubadala. The situation was exceptionally c...Starting at €8.20