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EMC Corporation, Planting Seeds: Preparing Your Company for Successful Innovation in Emerging Markets
Govindarajan, Vijay; Trimble, ChrisBook Chapter HBS-9201BC-EChapter 7 of "Reverse Innovation: Create Far from Home, Win Everywhere" introduces the first steps of organizational change necessary in order to capitalize on the shift of innovation to emerging markets. The chapter discusses the three steps behind the emerging-market innovation successes of EMC, a leading vendor of data-storage hardware, software, and services. *About the book:* A New York Times, Wall Street Journal, USA Today, Amazon, and Barn...Starting at €8.20
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Changing the Mind-Set: Organizing Your Business for Innovation in Emerging Markets
Govindarajan, Vijay; Trimble, ChrisBook Chapter HBS-9193BC-EChapter 3 of "Reverse Innovation: Create Far from Home, Win Everywhere" shows leaders how to reshape their global organizations to capitalize on the shift of innovation to the developing world. This chapter explains how to move the right people, resources, and power to those locations where growth is happening, as well as how to transition the organizational culture from "exporting to emerging markets" to "innovating for emerging markets." *About...Starting at €8.20
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How Harman Changed Its Engineering Culture: Reshaping a Company to Innovate and Grow in Emerging Markets
Govindarajan, Vijay; Trimble, ChrisBook Chapter HBS-9210BC-EChapter 9 of "Reverse Innovation: Create Far from Home, Win Everywhere" shows how auto entertainment maker Harman created a simpler, more scalable core architecture--a complete departure from its usual level of technical sophistication--thereby meeting the future needs of the company. And it did all this by developing a cheaper product with the potential to stimulate Harman's growth where the opportunities were greatest: in emerging markets. *Abo...Starting at €8.20
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Changing the Management Model: Fostering Reverse Innovation Through Local Growth Teams
Govindarajan, Vijay; Trimble, ChrisBook Chapter HBS-9194BC-EChapter 4 of "Reverse Innovation: Create Far from Home, Win Everywhere" shows you how to pursue specific projects in order to capitalize on the global shift of innovation to the developing world and take advantage of the opportunities those innovations represent in the developed world. This chapter also explains the importance of "local growth teams" that can leverage global resources to create clean-slate innovations in emerging markets. The cha...Starting at €8.20
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Procter & Gamble, Innovating the "Un-P&G" Way: The Importance of the Value Proposition in Your Company's Reverse Innovation Strategy
Govindarajan, Vijay; Trimble, ChrisBook Chapter HBS-9200BC-EChapter 6 of "Reverse Innovation: Create Far from Home, Win Everywhere" shows how P&G has adapted its innovation strategy for a global market by focusing on the value proposition first and actual R&D and product development second. The chapter tells the story of how P&G's local growth team in Mexico created a brand of feminine products that addressed local consumers' particular needs, overcoming their company's organizational orthodoxy and deeply...Starting at €8.20
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Deere & Company Plows Under the Past: How (Sometimes) Playing the Underdog Can Lead to Winning Innovations in Emerging Markets
Govindarajan, Vijay; Trimble, ChrisBook Chapter HBS-9209BC-EChapter 8 of "Reverse Innovation: Create Far from Home, Win Everywhere" describes farm equipment maker Deere & Company's false start in India and its impressively painstaking and disciplined effort to get back on track. The chapter details how the company learned to behave like an underdog and an upstart despite its celebrated global brand. *About the book:* A New York Times, Wall Street Journal, USA Today, Amazon, and Barnes & Noble bestseller. ...Starting at €8.20
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A Research Agenda: The Methods and Research Behind "Reverse Innovation"--and What's Next
Govindarajan, Vijay; Trimble, ChrisBook Chapter HBS-9217BC-EAppendix B of "Reverse Innovation: Create Far from Home, Win Everywhere" describes the theoretical methodology behind the book, shows how it builds on past work, and suggests important new directions for future academic research under three major headings: research on innovation, developed-world multinationals, and emerging-market competitors. *About the book:* A New York Times, Wall Street Journal, USA Today, Amazon, and Barnes & Noble bestselle...Starting at €8.20
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Logitech, and the Mouse That Roared: How Multinationals Can Compete With Local Start-Ups as They Innovate in Emerging Markets
Govindarajan, Vijay; Trimble, ChrisBook Chapter HBS-9195BC-EChapter 5 of "Reverse Innovation: Create Far from Home, Win Everywhere" tells the cautionary tale of Logitech, a multinational maker of computer peripherals that learned the hard way to pay close attention to its local competitors in an emerging market. In the end, Logitech used the principles of reverse innovation to avert a potential disaster. The Logitech story shows how a Western multinational can overcome inertia and internal opposition to c...Starting at €8.20
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PepsiCo's Brand-New Bag: Healthy Snacks for Emerging Markets--a Recipe for Reverse Innovation
Govindarajan, Vijay; Trimble, ChrisBook Chapter HBS-9205BC-EChapter 11 of "Reverse Innovation: Create Far from Home, Win Everywhere" explains how PepsiCo has overcome stalled emerging-market growth with new products for local markets--and how those local products are having an impact around the world. The chapter details the principles, incentives, and mechanisms that allow PepsiCo to orchestrate local product development efforts, marshal strong support from the global resources of the organization, and e...Starting at €8.20
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A Call to Action: How Reverse Innovation Can Transform Your Company--and the World
Govindarajan, Vijay; Trimble, ChrisBook Chapter HBS-9212BC-EThe conclusion of "Reverse Innovation: Create Far from Home, Win Everywhere" summarizes the strategic importance of the shift of innovation to the developing world. Using the "The Reverse Innovation Playbook" as a guide, it describes a successful innovation scenario from the perspective of a business-unit general manager in a global corporation. This chapter also includes Appendix A, the "Reverse Innovation Toolkit," which is a discussion guide f...Starting at €8.20