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eReading: Kindle de Amazon
Anand, Bharat N.; Olson, Peter W.; Tripsas, MaryCase HBS-711S17StrategyEn noviembre de 2007, Amazon presentó el Kindle, el primer lector electrónico con la funcionalidad inalámbrica. El caso describe el lanzamiento del Kindle y proporciona información sobre los jugadores representativos de la industria (o ecosistema más amplio) que son susceptibles de ser afectados y reaccionan entre ellos: Penguin (la editorial educativa líder), Barnes & Noble (la más grande y bricks- -mortar minorista), Apple y Sony (como los fabr...Starting at €8.20
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eReading: Amazon's Kindle
Anand, Bharat N.; Olson, Peter W.; Tripsas, MaryCase HBS-709486-EStrategyIn November 2007, Amazon introduced the Kindle, the first electronic reader with wireless functionality. The case describes the launch of the Kindle and provides information on representative players in the industry (or broader ecosystem) who are likely to be affected, and react: including Penguin (the leading educational publisher), Barnes & Noble (the largest bricks-&-mortar retailer), Apple and Sony (as manufacturers of competing devices), Goo...Starting at €8.20
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Sizmek Chapter 11: Surviving Walled Gardens in Their Ad Tech Empire
Israeli, Ayelet; Tauro, Danilo; Gulick, SarahCase HBS-520087-EMarketingThis case provides a post-mortem of the advertising technology (adtech) company Sizmek. Sizmek grew via multiple acquisitions, with the vision of becoming an integrated adtech company that could leverage AI to buy digital media, while creating and serving display and video content. At its peak, one of its acquisitions had an IPO valuation of almost 1 billion dollars. However, Sizmek struggled with an integration that was taking longer than expect...Starting at €8.20