This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Pequeñas grandes lecciones de las empresas familiares
Miller, Danny; Le Breton-Miller, IsabelleArticle ART-2713Corporate Governance, Entrepreneurship, StrategyLas pymes carecen de la liquidez, economías de escala y alcance de las grandes corporaciones, por lo que la planificación a muy largo plazo puede parecer un lujo. Pero no tienen por qué renunciar a la longevidad. Los autores han analizado pymes de Norteamérica, Europa y Corea del Sur, muchas de ellas familiares, y concluyen que las de mayor éxito se guían por cuatro principios (continuidad, comunidad, conexiones y control) que han sabido converti...Starting at €8.20
-
Corporate Governance (Spanish version)
Khurana, RakeshCase HBS-410S02Leadership and People ManagementExamines how Tyco and its board recovered from its corporate scandals. Describes how its CEO and board set out to institute processes, guidelines, and a culture that would make Tyco into a company widely recognized for its world class corporate governance.Starting at €8.20
-
Lofty Missions, Down-to-Earth Plans (Spanish version)
Rangan, V. KasturiArticle HBS-R0403JBusiness Ethics and Corporate Social ResponsibilityMost nonprofits make program decisions based on a mission rather than a strategy. They rally under the banner of a particular cause. And because their causes are so worthwhile, they support any programs that are related to their core missions. It's hard to fault people for trying to improve the state of the world, but that approach to making decisions is misguided. Acting without a clear, long-term strategy can stretch an agency's core capabiliti...Starting at €8.20
-
Revisiting the Meaning of Leadership
Podolny, Joel M.; Khurana, Rakesh; Besharov, MaryaBook Chapter HBS-6123BC-ELeadership and People ManagementThe authors of this chapter contend that the study of leadership in organizational theory went awry when interest in leadership became too tightly coupled with organizational performance. Leading organizational theorists in the latter part of the twentieth century, such as Max Weber, Chester Barnard, and Philip Selznick, were not concerned with leadership because of its ability to explain financial performance. Instead, they were concerned with l...Starting at €8.20
-
Joe Smith's Closing Analysis (A) (Spanish Version)
Applegate, Lynda M.; Khurana, RakeshCase HBS-808S07Knowledge and CommunicationDestacados dar y recibir retroalimentación en un salón de clases de MBA.Starting at €8.20
-
Market Research for a New Product Introduction (Brief Case) (Spanish version)
Rangan, V. Kasturi; Yong, SunruCase HBS-412S05Marketingconsumer marketing, market research, new product introduction, and quantitative analysis. TruEarth Healthy Foods, a maker of gourmet pastas, sauces, and meals, wants to build on its successful introduction of fresh whole grain pasta by introducing a similar product concept for pizza. In an increasingly competitive market, TruEarth is focused on beating its competition and wants to act quickly and decisively. The company conducts extensive market...Starting at €8.20
-
Launching the Credit Card in Romania (Brief Case) (Spanish version)
Rangan, V. Kasturi; Yong, SunruCase HBS-414S12StrategyWinner of the 2014 Case Centre Award in the category of "Economics, Politics and Business Environment." When students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. In 2006, the country manager for Alpen Bank in Romania, Gregory Carle, considers whether to recommend the launch of a credit card business. The firm rejected the idea several years earlier because of poor ...Starting at €8.20
-
Raymond Jetson's MetroMorphosis and the Effort to Transform Baton Rouge
Kanter, Rosabeth Moss; Khurana, Rakesh; Penrice, DanielCase HBS-315057-ERaymond Jetson, an inner-city pastor, former Louisiana state legislator, and 2010 Harvard University Advanced Leadership Fellow, has embarked on a new career as a social entrepreneur. The case charts Jetson's career in public life and the ministry, his experience as an Advanced Leadership Fellow, and his efforts to establish and grow a nonprofit organization, MetroMorphosis, with a mission "to develop and mobilize a critical mass of citizens in i...Starting at €8.20
-
Dell Online (Spanish Version)
Rangan, V. Kasturi; Bell, MarieCase HBS-502S31MarketingDell comenzó el comercio en línea para sus ordenadores en 1996, y para 1997 había alcanzado una tasa de ventas de $ 3 millones al día. El caso describe el proceso interno que dio lugar a estos resultados dramáticos y plantea la cuestión de cómo la empresa debe aprovechar esta actividad a fin de lograr el 50% de la compañía que está previsto $ 20 mil millones en ventas para el año 2000 a través de los canales de Internet de conocer a Michael Dell....Starting at €8.20
-
Merrill Lynch: Integrated Choice (Spanish Version)
Rangan, V. Kasturi; Bell, MarieCase HBS-502S33MarketingEste caso se acompaña de un breve vídeo que se puede mostrar en clase o incluido en un Coursepack digital. Los instructores deben considerar el momento de hacer el video disponibles para los estudiantes, ya que puede revelar detalles clave de caso. Merrill Lynch, una firma de corretaje de servicio completo con $ 1,5 billones en activos de clientes, está siendo atacada por tanto de descuento y las firmas de corretaje electrónico. Responde con Inte...Starting at €8.20