This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
The Holland Sweetener Co. vs. NutraSweet (A) (Spanish version)
Brandenburger, Adam; Costello, Maryellen; Kou, JuliaCase HBS-703S15StrategyThe NutraSweet Co. has very successfully marketed aspartame, a low-calorie, high-intensity sweetener, around the world. NutraSweet's position was protected by patents until 1987 in Europe, Canada, and Japan, and until the end of 1992 in the United States. The case series describes the competition that ensued between NutraSweet and the Holland Sweetener Co. (HSC) following HSC's entry into the aspartame market in 1987. Describes the subsequent mov...Starting at €8.20
-
La amarga competencia entre Holland Sweetener Company y NutraSweet (G)
Brandenburger, Adam; Costello, Maryellen; Kou, JuliaCase HBS-703S21StrategyComplementa el caso (A).Starting at €8.20
-
Revenue Management (Spanish version)
Dhebar, Anirudh; Brandenburger, AdamCase HBS-117S09StrategyBegins with a description of the elements of post-deregulation competition in the commercial airline industry. This should facilitate a discussion of the use of quantitative methods to support a broad range of tactical and strategic airline decisions. The principal thrust of the case is on revenue management. First, there is a description of the principal pricing concepts, followed by two examples of pricing decisions facing American. Next, there...Starting at €8.20
-
25 preguntas a hacerse al comenzar a desarrollar un nuevo caso de estudio
Gentile, MaryCase HBS-306S23Knowledge and CommunicationProporciona consejos para el nuevo casewriter.Starting at €8.20
-
Manejo de conflictos en un sitio de trabajo diverso
Gentile, Mary; Gant, Sarah B.Case HBS-307S06Consta de varias viñetas y puntos de discusión en torno a temas de conflicto en el lugar de trabajo. Temas que se presentan son las diferencias de raza, género, nacionalidad, cultura, religión; el acceso al poder, formación, promoción; la tolerancia del estilo de gestión, el lenguaje, la política; implicaciones de la participación en estos temas.Starting at €8.20
-
Toxic for Teens? Navigating a Career in the Social Media Industry (A)
Gentile, Mary; Warnell, Jessica McManusCase DARDEN-OB-1395-ELeadership and People ManagementThis case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Gia is an early-career data analyst at an industry-leading social media company. When she is asked to prepare a research report presenting analysis of user data, Gia is confronted with a challenge. After conducting thoughtful research and reviewing previous reports, sh...Starting at €8.20
-
You Can't Tell Anyone (B)
Gentile, Mary; Moriarty, BrianCase DARDEN-OB-1406-ELeadership and People ManagementThis case set is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Tom Patton is the head of internal communication at a cybersecurity company, RothBabbitt Cyber (RothBabbitt), which was the victim of a significant cyberattack. After informing Patton about the situation, his supervisor, Chief Communication Officer Lucille Givens...Starting at €5.74
-
Move Fast, but without Bias: Ethical AI Development in a Start-up Culture (A)
Gentile, Mary; Krasniansky, AdrianaCase DARDEN-OB-1411-ELeadership and People ManagementThis case set is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Taylor is a senior product manager at Catalise, a start-up that develops artificial intelligence (AI) diagnostic technology for mental health disorders. When Taylor is promoted to this position, her first project is to manage the launch of Catalisten, an AI-based s...Starting at €8.20
-
Move Fast, but without Bias: Ethical AI Development in a Start-up Culture (B)
Gentile, Mary; Krasniansky, AdrianaCase DARDEN-OB-1412-ELeadership and People ManagementThis case set is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Taylor is a senior product manager at Catalise, a start-up that develops artificial intelligence (AI) diagnostic technology for mental health disorders. When Taylor is promoted to this position, her first project is to manage the launch of Catalisten, an AI-based s...Starting at €5.74
-
Move Fast, but without Bias: Ethical AI Development in a Start-up Culture (A) and (B) - Teaching note
Gentile, Mary; Krasniansky, AdrianaTeaching Note DARDEN-OB-1411TN-ELeadership and People ManagementTeaching note for products OB-1411 and OB-1412Starting at €0.00