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Do You Really Want to Be an eBay
Hagiu, Andrei; Wright, JulianArticle HBS-R1303J-EStrategyLured by the success of marketplaces such as eBay, many companies have tried operating as multisided platforms, which let buyers and sellers transact directly with one another. But resellers--which acquire and then resell products and services--often fare better. To determine the right position on the continuum between pure reseller and pure multisided platform, companies must consider four factors: 1) Scale effects. Amazon draws on its formidabl...Starting at €8.20