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Rapid Growth through Internationalization: Applus+ - Teaching Note
Kordecka, Izabela; Ricart, Joan EnricTeaching Note DGT-45-EStrategyThis teaching note was made as teaching aid in case DG-1489-E.Starting at €0.00
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Mavi: Fashioning a Path to Brand Growth
Avery, Jill; Yucaoglu, GamzeCase HBS-517075-EMarketingThis case examines the strategic choices and business model with regards to branding at Mavi, a leading Turkish apparel retailer. The case is presented from the perspective of the company CEO and its global brand director who is also part owner. In 2015, Mavi had sales of $419 million, up 20% from the previous year. Growth rates like these were becoming routine at Mavi. But, the path to growth was getting more challenging, and Turkven, Mavi's pri...Starting at €8.20
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KITEA (A): Democratizing Furniture in Morocco
Casadesus-Masanell, Ramon; Yucaoglu, GamzeCase HBS-719420-EStrategyThe case opens in 2013 as Amine Benkirane, founder and CEO of the leading Moroccan furniture company KITEA, contemplates the loss his company has incurred for the first time in its 20-year history. The case then describes KITEA's origins and provides a detailed overview of the business plan that enabled Benkirane to bring affordable modern furniture in flatpacks to the Moroccan market, which had previously been dominated by unorganized artisans. ...Starting at €8.20
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KITEA (B): Getting Ready to Face IKEA
Casadesus-Masanell, Ramon; Yucaoglu, GamzeCase HBS-719421-EStrategyThe case opens in September 2015, when IKEA is about to open its first store in Morocco. It then chronicles the efforts of KITEA CEO Amine Benkirane and his son Othman between 2013 and 2015 to prepare KITEA for IKEA's entry. After incurring losses for the first time in 2013, KITEA had bounced back and recorded profits and growth in 2014 and 2015. The improvements in supply chain management, product range, and relationships with stakeholders that ...Starting at €5.74
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Hisuesa - Hidroeléctrica del Sur de España, S.A.
Andreu i Civit, Rafael; Ricart, Joan Enric; Valor Sabatier, JosepCase SI-8-EKnowledge and CommunicationStarting at €8.20
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Indutech AG
Ricart, Joan Enric; Welsch J.Case AD-198-EEconomicsA new matrix organization leads to problems at Indutech. Two vice presidents disagree on personnel policies concerning their mutual subordinates. The CEO then devises a voting procedure for the selection of personnel. Soon after this, the procedure has to be applied and the CEO is surprised by the outcome. The situation may be analyzed with game theory.Starting at €8.20
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Negotiation 2: Distributive negotiation
Ricart, Joan EnricTechnical Note ASEN-116-EEconomicsStarting at €8.20
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Negotiation 3: Integrative negotiation
Ricart, Joan EnricTechnical Note ASEN-117-EEconomicsStarting at €8.20
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Negotiation 4: The negotiator's basic dilemma
Ricart, Joan EnricTechnical Note ASEN-118-EEconomicsStarting at €8.20