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Addiopizzo - Teaching Note: Mafia, Anti-Mafia or Hiding in the Grey Area
Vaccaro, Antonino; Ribera, AlbertoTeaching Note BET-5-EBusiness Ethics and Corporate Social ResponsibilityThis teaching note discusses the Addiopizzo case study. It is a relatively flexible case that can be used in several courses, for example, business ethics, corporate social responsibility, leadership, entrepreneurship, small and medium-size business management, and geopolitics.Starting at €0.00
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Samia Mazari: Building a Personal Brand
Oliver, Xavier; Sastre Boquet, IsaacCase M-1388-EKnowledge and Communication, Leadership and People Management, MarketingSamia Mazari, CEO of automotive supplier Frings Auto Parts, is about to leave her post in order to join a larger automotive group. In her 6 years has head of Frings, she's managed to turn the company around while also developing - with the help of the company's corporate communications group - a personal branding and communications strategy. The case takes a look at Samia's career before joining Frings. An accomplished engineer that emigrated fr...Starting at €8.20
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Omneya Farag: From Cairo to Seattle
Ribera, AlbertoCase DPO-231-ELeadership and People ManagementA young Egyptian software specialist, who works in the Cairo office of a multinational, moves to Seattle to assist in solving some technical problems for which she is amply qualified. The case describes the interaction between the young Egyptian worker and the team in the U.S. (including another expatriate, a Brazilian), and the various styles of assertiveness.Starting at €8.20
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Pulled by New Life
Ribera, AlbertoCase DPO-175-ELeadership and People ManagementA 36-year old manager employed by a big international investment bank feels quite frustrated with his job. Unexpectedly his wife learns that she is going to give birth to their first child. From being trapped by the stressful situation he changes his internal attitude towards the future. The case includes a letter he writes to his unborn baby where he expresses his views and feelings, his motivation and his values.Starting at €8.20
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Lamb or Lion
Ribera, AlbertoCase DPO-174-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementReflections from a young manager on his first ten months of work after graduating from an MBA course. He is employed by an international consulting firm, expatriated in Hong Kong but managing projects in Seoul. He describes the impact of these months of work on his motivation and values.Starting at €8.20
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Working Hard, Playing Hard
Arvanitou, S.; Ribera, AlbertoCase DPO-83-EKnowledge and Communication, Leadership and People ManagementThe central character is a former MBA student who feels skeptical after observing the lifestyles that some of his former classmates are leading. He thinks that many of them are so overwhelmed by the will power to achieve their goals that they have the problem of not knowing how to relax (leisure needs to be productive and efficient for them). He is also thinking of the life style many of his classmates led during the MBA (mainly immature) and th...Starting at €8.20
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Rapid Growth through Internationalization: Applus+ - Teaching Note
Kordecka, Izabela; Ricart, Joan EnricTeaching Note DGT-45-EStrategyThis teaching note was made as teaching aid in case DG-1489-E.Starting at €0.00
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Lo que funciona en comunicación
Oliver, Xavier; de Toro, Juan ManuelTechnical Note MN-305MarketingDescripción de las distintas disciplinas de comunicación publicitaria y su utilización óptima: publicidad, marketing directo, promociones, patrocinios y relaciones públicas.Starting at €8.20
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Hisuesa - Hidroeléctrica del Sur de España, S.A.
Andreu i Civit, Rafael; Ricart, Joan Enric; Valor Sabatier, JosepCase SI-8-EKnowledge and CommunicationStarting at €8.20