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Swedbank
García-Castro, RobertoCase AD-376-EDecision AnalysisA Data Scientist at Swedbank must develop a credit score system to classify customers. Credit score systems are used by banks to improve lending practices and reduce the number of loan defaults.Starting at €8.20
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Linkality's Call Center
Bitran, Gabriel R.; Mitchell, Jordan; Rocha e Oliveira, PauloCase M-1221-EMarketing, Service and Operations ManagementLinkality is the 8th largest Internet service provider (ISP) in the United States, with a subscriber base of approximately 3 million users. The case is focused on the management of Linkalitys call center, where approximately 85% of all contact with existing customers takes place. Hal Paden, VP of Operations, is looking for ways to reduce operating costs while at the same time improving service quality levels. Shelly Townsend, the call center ma...Starting at €8.20
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El Profesor Adjunto Graham y Janet Macomber (B)
Christensen, C. RolandCase HBS-303S39Knowledge and CommunicationComplementa el caso (A).Starting at €5.74
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El Profesor Adjunto Graham y Janet Macomber (C)
Christensen, C. RolandCase HBS-303S40Knowledge and CommunicationComplementa el caso (A).Starting at €5.74
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El Profesor Adjunto Graham y Janet Macomber (A)
Christensen, C. RolandCase HBS-303S43Knowledge and CommunicationUn estudiante toma una posición sobre un caso que está en conflicto con las conclusiones de otros estudiantes. El profesor cree que la respuesta del alumno es correcta, pero no indica lo que en clase. Como resultado, el estudiante se retira aún más la participación en clase.Starting at €8.20
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Eurostar and the Channel Tunnel Incident (A) (Portuguese Version, Brazil)
Rocha e Oliveira, Paulo; Lago, Alejandro; Valadas, JorgeCase M-1251-PBMarketing, Service and Operations ManagementThis case describes the ordeal experienced by passengers who were trapped under in English channel on December 2009 and poses questions related to how managers should react to the situation. The main issues that come out in the case relate to how the firm should react to this service failure.Starting at €8.20
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AéroTec Systèmes y la carrera del turismo espacial
Rocha e Oliveira, Paulo; Capizzani, Mario; Valentí Vidal, Albert; Reutskaja Pastushkova, ElenaCase M-1395Marketing, Service and Operations ManagementUn grupo de ingenieros de AéroTec ha terminado de diseñar un vehículo espacial llamado Navigateur y ahora tienen que elaborar un plan de marketing para esta nueva experiencia innovadora. El Navigateur se diferencia de las ofertas que existen en la actualidad para realizar viajes espaciales comerciales en que ofrece una experiencia visual muy superior, mayor comodidad y menos necesidad de entrenamiento y de aptitudes físicas. AéroTec, una empresa ...Starting at €8.20
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Subjective Decisions, Perception and Time
Baucells Alibés, Manel; García-Castro, RobertoTechnical Note ADN-288-EDecision Analysis, EconomicsRecently, the way people commonly deal with decisions involving time has become an important research topic for economists and psychologists alike. This note offers a summary of some of the main results, which have applications in understanding consumer behavior and also in everyday life to help us make better decisions. This note is based on the note "Time, Perception and Decision-Making" from Manel Baucells and Lucy Chatburn, ADN-264-E.Starting at €8.20
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Measuring Risk in Investment Projects: NPV at Risk
García-Castro, RobertoTechnical Note ADN-286-EDecision Analysis, FinanceNPV is based on the discount of expected, future cash flows. As such, it is subject to substantial uncertainty in real applications. This uncertainty is often neglected in some companies due to a lack of appropriate tools to manage it. One way to account for all the risk associated with a particular investment project is to use the probability distribution associated with the NPV (NPVAR), once the main uncertainties have been identified and measu...Starting at €8.20
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Gas Natural: Improving the Profitability of Servigas (Portuguese Version, Portugal)
Guitart, Iván; Rocha e Oliveira, PauloCase M-1234-PPMarketing, Service and Operations ManagementMarta Muriel has recently been promoted to director of residential natural gas service with the mandate of boosting profits for the company's home maintenance services, Servigen. She and her team have designed four measures, among others, that involve a trade-off between cost reduction and improvements in service quality. Now she has to decide which ones to actually implement based on their impact on the company's bottom line.Starting at €8.20