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NEC: A New R&D Site in Princeton (Spanish Version)
Kuemmerle, Walter; Kobayashi, KiichiroCase HBS-803S03Service and Operations ManagementEn 1992, Daizburo Shinoda, un alto director de I + D en el NEC, tiene que lidiar con un tema de la sucesión con respecto a la dirección del sitio de I + D de NEC en Princeton, Nueva Jersey en decidir a quién nombrar como el próximo líder del NEC D sitio extranjero más importante de investigación y, Shinoda tiene a considerar una serie de factores: la estrategia global de la empresa de NEC, la historia del sitio de Princeton, y las limitaciones de...Starting at €8.20
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Swedbank
García-Castro, RobertoCase AD-376-EDecision AnalysisA Data Scientist at Swedbank must develop a credit score system to classify customers. Credit score systems are used by banks to improve lending practices and reduce the number of loan defaults.Starting at €8.20
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Claves para hacer grande una pequeña empresa
Fernández, Albert; Kuemmerle, Walter; Miller, Danny; Le Breton-Miller, IsabelleDossier DOS-25Accounting and Control, Entrepreneurship, Strategy¿Cuáles son los grandes retos y el verdadero potencial de las empresas que sustentan la economía mundial?Starting at €15.00
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Subjective Decisions, Perception and Time
Baucells Alibés, Manel; García-Castro, RobertoTechnical Note ADN-288-EDecision Analysis, EconomicsRecently, the way people commonly deal with decisions involving time has become an important research topic for economists and psychologists alike. This note offers a summary of some of the main results, which have applications in understanding consumer behavior and also in everyday life to help us make better decisions. This note is based on the note "Time, Perception and Decision-Making" from Manel Baucells and Lucy Chatburn, ADN-264-E.Starting at €8.20
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Measuring Risk in Investment Projects: NPV at Risk
García-Castro, RobertoTechnical Note ADN-286-EDecision Analysis, FinanceNPV is based on the discount of expected, future cash flows. As such, it is subject to substantial uncertainty in real applications. This uncertainty is often neglected in some companies due to a lack of appropriate tools to manage it. One way to account for all the risk associated with a particular investment project is to use the probability distribution associated with the NPV (NPVAR), once the main uncertainties have been identified and measu...Starting at €8.20
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Go Global--or No? (HBR Case Study and Commentary)
Kuemmerle, Walter; Killen, Heather; Sander, Alison; Schiffman, Barry; Schnell, ScottArticle HBS-R0106A-EEntrepreneurshipOnly a few weeks ago, Greg McNally, the CEO of software start-up DataClear, had called an off-site in Montana to celebrate his company's success in racking up $5 million in sales from its first product, ClearCloud--a powerful data analysis package. But that was before his talented and successful head of sales, Susan Moskowski, gave him the news about VisiDat, a British start-up that was testing a data analysis package of its own that was only wee...Starting at €8.20
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El trilema de Algorismika
Armengou Orús, Jaume; García-Castro, RobertoCase AD-383Decision Analysis, Entrepreneurship, Information TechnologiesUna start-up de desarrollo de software se plantea si seguir tal como está, o bien consolidarse, o bien venderse a otra empresa ya consolidada.Starting at €8.20
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Stonemaier Games
García-Castro, RobertoCase AD-392-EDecision AnalysisThe case analyzes the production decision of a small board game publisher. Stonemaier must decide on the optimal number of games for its first edition of the Wingspan game.Starting at €8.20
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Burberry's New Challenges
June Cotte; Marta JarosinskiCase IVEY-9B17A014-EMarketing, StrategyIn 2014, Burberry’s new chief executive officer was facing a changing environment and digital disruption in the luxury fashion industry. The Burberry brand image had improved considerably over the past decade. However, several changes within the fashion wStarting at €8.20
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Hanson Production: Pricing for Opening Day
June Cotte; Peter FamigliettiCase IVEY-9B10A011-EMarketingThe president of production at Hanson Productions, an off-Broadway production company, was faced with the same situation for every Broadway production: where to locate, how many seats, what to charge and how to promote and market the production. There are three separate venues, with three separate value propositions to the studio, case and audience. While bigger means more seats and more revenue for each show, there is a capacity percentage that ...Starting at €8.20