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DuPont Kevlar: Commercializing a Miracle Fiber (Spanish Version)
Christensen, Clayton M.; McDonald, RoryCase HBS-608S24Service and Operations ManagementDescribe los esfuerzos de Dupont para construir mercados comerciales por su fibra milagro, Kevlar. Inicialmente, se trató de crear un mercado para cuerdas de neumáticos de Kevlar, principalmente debido a que su negocio para cuerdas de neumáticos existentes languidecía. Este mercado nunca se desarrolló, incluso después de Dupont pasó varios cientos de millones de dólares. Un reescrito versión de un caso anterior.Starting at €8.20
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"Little Cool," Big Opportunity (Spanish version)
McDonald, Rory; van Bever, Derek C.M.; Ojomo, EfosaCase HBS-617S12StrategyIn 2013, a team led by Gopalan Sunderraman, vice president of corporate development at Godrej & Boyce Mfg. Co. Ltd.-one of the companies owned by Godrej Group, a large Indian conglomerate-was preparing to launch an innovative low-cost refrigerator. Developed expressly for the approximately 80% of Indians who lacked access to refrigeration (a market Godrej had never before targeted), the chotuKool represented a technological marvel-a small, inexpe...Starting at €8.20
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Real Club Deportivo Espanyol de Barcelona: Football Under the Shadow of the Pandemic
García Pont, Carlos; Rosenberg, MikeCase ASN-85-EDecision Analysis, MarketingDue to the outbreak of Sars-CoV-2, Spain's professional football teams were barred from playing and even training in the Spring of 2020. The Management of one of the clubs, El Espanyol, needs to decide if it should lower the player's salaries using a government-sponsored mechanism during the emergency.Starting at €8.20
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Swedbank
García-Castro, RobertoCase AD-376-EDecision AnalysisA Data Scientist at Swedbank must develop a credit score system to classify customers. Credit score systems are used by banks to improve lending practices and reduce the number of loan defaults.Starting at €8.20
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Angel Toy
Huang J.; Rosenberg, MikeCase ASN-35-EFinance, Knowledge and CommunicationBefore leaving for Spain, Joe was working for his family' business, Angel Toy Corporation. Angel Toy had acquired two cartoon licenses which Joe was in charge of. Everything had gone smoothly, but inventory had not arrived yet and he wanted to make sure that things were running smoothly. A weekly industry email was sent out every Wednesday to update on what was happening in the toy biz. He had just read an AP about a particular toy company. Appla...Starting at €8.20
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Boeing 787: Manufacturing a Dream
McDonald, Rory; Kotha, SureshCase HBS-615048-EService and Operations ManagementCase traces the design and development of the Boeing 787 Dreamliner. Emphasis is on executive leadership and firm strategy in coordinating across a global network of partners in the production of a new aircraft.Starting at €8.20
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chotuKool: "Little Cool," Big Opportunity
McDonald, Rory; van Bever, Derek C.M.; Ojomo, EfosaCase HBS-616020-EStrategyIn 2013, a team led by Gopalan Sunderraman, vice president of corporate development at Godrej & Boyce Mfg. Co. Ltd.-one of the companies owned by Godrej Group, a large Indian conglomerate-was preparing to launch an innovative low-cost refrigerator. Developed expressly for the approximately 80% of Indians who lacked access to refrigeration (a market Godrej had never before targeted), the chotuKool represented a technological marvel-a small, inexpe...Starting at €8.20
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AmazonFresh: Rekindling the Online Grocery Market, Teaching Note
McDonald, RoryTeaching Note HBS-617043-EService and Operations ManagementTeaching note for case 615013.Starting at €0.00
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Marcus by Goldman Sachs
McDonald, Rory; Junnarkar, Samir; Lane, DavidCase HBS-620005-ELeadership and People ManagementFive years on from the 2008 financial crisis, Goldman Sachs remained wounded. Revenues at the global investment bank had stagnated below pre-crisis levels, and the firm had yet to rebound from a substantial decline in securities-trading revenues. Marcus by Goldman Sachs was one response-an effort that operated as a start-up but was sponsored by senior Goldman executives-to grow the firm's revenues by entering consumer banking with digital-only of...Starting at €8.20
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Under Armour, Teaching Note
McDonald, Rory; Higgins, MattTeaching Note HBS-620070-EStrategyTeaching note for case 618020.Starting at €0.00