This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Light Beer Decision (Spanish version)
Cyr, Linda A.; Lassiter, Joseph B.; Roberts, Michael J.Case HBS-805S04EntrepreneurshipBoston Beer's current light-beer offering, Boston Lightship, has not been successful, and a student team is charged with investigating the problem and recommending a strategy. Highlights issues around branding, target customer selection, and cannibalization, and introduces the ZMET. Includes color exhibits.Starting at €8.20
-
Samia Mazari: Building a Personal Brand
Oliver, Xavier; Sastre Boquet, IsaacCase M-1388-EKnowledge and Communication, Leadership and People Management, MarketingSamia Mazari, CEO of automotive supplier Frings Auto Parts, is about to leave her post in order to join a larger automotive group. In her 6 years has head of Frings, she's managed to turn the company around while also developing - with the help of the company's corporate communications group - a personal branding and communications strategy. The case takes a look at Samia's career before joining Frings. An accomplished engineer that emigrated fr...Starting at €8.20
-
Tramsa Mobility on the Ropes: Dealing with a Cyberattack (B)
Valor Sabatier, Josep; Zamora, Javier; Jesus Pérez Balaguer; Sastre Boquet, IsaacCase SI-209-EInformation Technologies, Leadership and People ManagementIn summer 2020, Tramsa Mobility, a Spanish transportation carrier that operated several concession contracts from the administration, was victim of a ransomware attack that seriously threatened the ability of the company to operate the thousands of buses that gave service to some of the largest cities in the country. The case, broken up in three different parts, describes how the company dealt with the crisis, with new challenges and difficultie...Starting at €5.74
-
New Immuno-Oncology Solutions (NIOS): Aligning Stakeholders in the Biotech Industry
Vroom, Govert; Maribel Berges; Sastre Boquet, IsaacCase SM-1701-EEntrepreneurship, Innovation and Change, StrategyThis case focuses on a small biotech company (NIOS), located in Barcelona, Spain, that is developing a new immune-oncology product for treating pancreatic cancer. The drug that the company is developing has recently finished Phase I of clinical trials successfully and is now preparing for Phase II and III. At this point, the CEO is approached by her former PhD director, a university professor, who asks if the company is interested in licensing a ...Starting at €8.20
-
TH!NK: The Norwegian Electric Car Company
Lassiter, Joseph B.; Kiron, DavidCase HBS-808070-EEntrepreneurshipTo maximize their effectiveness, color cases should be printed in color. On August 1, 2007, 61-year-old Jan-Olaf Willums' plane was flying along the Greenland coastline on his way back to Norway after intense discussions with several prominent U.S. venture capital investors, among them Kleiner Perkins and Rockport Capital Partners, about investing in a plan to accelerate his company's entry into the North American market. A successful engineer, e...Starting at €8.20
-
Khosla Ventures: Biofuels Strategy
Lassiter, Joseph B.; Sahlman, William A.; Wagonfeld, Alison BerkleyCase HBS-809004-EFinanceBy 2008, a number of the firm's early cleantech investments were showing promise, and the companies were starting to need significantly more money to create the massive scale required in the energy sector. As Khosla thought about the hundreds of millions of dollars required by his portfolio companies, he wondered how he should position his firm at this stage of development. Should Khosla develop a new fund that focused on later-stage investments?...Starting at €8.20
-
Nantucket Nectars: The Exit
Lassiter, Joseph B.; Sahlman, William A.; Wasserman, NoamCase HBS-810041-EEntrepreneurshipThe founders of Nantucket Nectars are trying to decide whether and how to sell their company.Starting at €8.20
-
The Fox Islands Wind Project (A)
Lassiter, Joseph B.; Corcoran, James; Gazor, Max; Hogarty, Dylan; Somers, Alexander H., Jr.Case HBS-810129-EEntrepreneurshipThe market for electricity on the Fox Islands of North Haven and Vinalhaven, Maine is unique and costly for residents. Historically, electricity prices on the islands had been three times the national average because of the high cost of importing electricity via an underwater cable and maintaining the distribution network on the islands. George Baker, a professor at Harvard Business School, decided to lower the energy costs of the island's reside...Starting at €8.20
-
Khosla Ventures: Biofuels Gain Liquidity
Lassiter, Joseph B.; Sahlman, William A.; Wagonfeld, Alison Berkley; Richardson, EvanCase HBS-812035-EEntrepreneurshipSamir Kaul, a Partner at Khosla Ventures, looked out his office window. It was late June, 2011, and like almost every day in Menlo Park, the sun was shining. Kaul was reflecting on what had been a very positive 10 months in the venture capital business. Over that span, he had helped three of his portfolio companies through IPOs, and helped Khosla Ventures raise its third fund, bringing the total outside capital raised by the group to more than $2...Starting at €8.20
-
1366 Technologies: Scaling the Venture (Abridged)
Lassiter, Joseph B.; Nanda, Ramana; Richardson, Evan; Wagonfeld, Alison BerkleyCase HBS-812133-EEntrepreneurshipTo maximize their effectiveness, color cases should be printed in color. For some time, 1366's co-founders, Frank van Mierlo and Ely Sachs, had faced a choice, which was now made all the more stark: 1366 could expand to produce silicon wafers itself, raising the required capital from "friendly" investors and building shipment volume slowly, or 1366 could accelerate its market entry dramatically by partnering with the Asian manufacturers that had ...Starting at €8.20