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Coca Cola Spain: Branding 2.0
Villanueva, Julian; Ziskind, Julie Michelle; Armelini, GuillermoCase M-1269-EKnowledge and Communication, MarketingThe case analyzes Coca-Cola Spain's use of social media and Web 2.0 to reach audiences that are no longer tuning in to mass media. It also discusses the similarities and differences between various social media platforms and the ongoing evolution of online marketing.Starting at €8.20
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Coca Cola España: Branding 2.0
Villanueva, Julian; Ziskind, Julie Michelle; Armelini, GuillermoCase M-1269Knowledge and Communication, MarketingEl caso analiza el uso que Coca-Cola España hace de los medios de comunicación social y de la Web 2.0 para llegar a un público que ya no sintoniza con los medios de comunicación de masas. También trata el desarrollo actual del marketing online y las similitudes y diferencias que existen entre diversas plataformas de medios sociales.Starting at €8.20
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Stretch the Mission (HBR Case Study)
Sahlman, William A.; Nanda, RamanaArticle HBS-R1505X-EThe founder of a nonprofit that supports emerging-market entrepreneurs must decide whether she should bring her program to the United States. Expert commentary comes from Linda Rottenberg, CEO of Endeavor Global, and Gururaj Deshpande, cofounder of the Deshpande Foundation. For teaching purposes, this is the case-only version of the HBR case study. The commentary-only version is reprint R1505Z. The complete case study and commentary is reprint R...Starting at €8.20
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Is a Start-Up's Strength Becoming Its Weakness? (HBR Case Study and Commentary)
Nanda, Ramana; Kind, LizArticle HBS-R1511K-EStrategyThe creators of the start-up AndFound, an online platform that connects angel investors with a curated selection of promising start-ups, have a towering advantage over similar business accelerators: The site is free. But this central tenet of the company's mission presents problems as the company looks ahead and considers options for a long-range business model to monetize its services. Expert commentary comes from Kevin Laws, COO of AngelList, a...Starting at €8.20
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Is a Start-Up's Strength Becoming Its Weakness (Commentary for HBR Case Study)
Nanda, Ramana; Kind, LizArticle HBS-R1511Z-EStrategyThe creators of the start-up AndFound, an online platform that connects angel investors with a curated selection of promising start-ups, have a towering advantage over similar business accelerators: The site is free. But this central tenet of the company's mission presents problems as the company looks ahead and considers options for a long-range business model to monetize its services. Expert commentary comes from Kevin Laws, COO of AngelList, a...Starting at €8.20
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Ecocitex: ¿tenemos negocio?
Armelini, Guillermo; Yankovic, NataliaCase ESE-DC-C-ES-22-410Service and Operations ManagementEcocitex – economía circular textil – nacía en Santiago de Chile en enero de 2020 como una alternativa para disminuir el desecho textil del país. La buena acogida de los círculos especializados en innovación sustentable les había dado creciente visibilidad. Sin embargo, aún no conseguían que las empresas que necesitaban descartar responsablemente residuos textiles estuvieran dispuestas a pagar el costo de su transformación.Starting at €8.20
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Ecocitex: ¿tenemos negocio? - Nota de instructor
Armelini, Guillermo; Yankovic, NataliaTeaching Note ESE-DC-C-ES-22-410-TNService and Operations ManagementEcocitex – economía circular textil – nacía en Santiago de Chile en enero de 2020 como una alternativa para disminuir el desecho textil del país. La buena acogida de los círculos especializados en innovación sustentable les había dado creciente visibilidad. Sin embargo, aún no conseguían que las empresas que necesitaban descartar responsablemente residuos textiles estuvieran dispuestas a pagar el costo de su transformación.Starting at €0.00
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Impact Investment, Catalytic Capital and Blended Finance
Khanna, Tarun; Nanda, Ramana; Roth, Benjamin N.; Trelstad, BrianCase HBS-321078-EKnowledge and CommunicationStarting at €8.20
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KiOR: Catalyzing Clean Energy
Nanda, Ramana; Stuart, TobyCase HBS-809092-EEntrepreneurshipBiofuels start-up KiOR was developing a proprietary technology that had the potential to dramatically impact the emerging renewable energy landscape: a process that converted cellulosic biomass into "bio-crude," a hydrocarbon mixture with properties to those of crude oil. KiOR had been operating as a virtual organization, but with venture financing in place, founder and chief technology officer Paul O'Connor and the KiOR board needed to decide wh...Starting at €8.20
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Location Choice for New Ventures: Cities
Kerr, William R.; Nanda, RamanaCase HBS-811106-EEntrepreneurshipLocation choice is a critical decision for entrepreneurs. This note explores how entrepreneurs should think about different city options through a systematic framework that encompasses professional and personal issues. We use the intellectual frameworks of the cluster and industry agglomeration literatures to organize these factors. We then provide some tactical advice and worksheets for entrepreneurs to consider when selecting the location for t...Starting at €8.20